{
  "docId": "019de515-127d-701f-9c28-b25a7d421e6f",
  "docSlug": "348a0e3ec6a3a52b20c7c1b459d64c3c",
  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 48 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 22,
  "pageCount": 48,
  "prevPage": 21,
  "nextPage": 23,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 7,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de515-127d-701f-9c28-b25a7d421e6f/22",
  "deckHref": "/decks/019de515-127d-701f-9c28-b25a7d421e6f",
  "deckJsonHref": "/decks/019de515-127d-701f-9c28-b25a7d421e6f.json",
  "deckAnchorHref": "/decks/019de515-127d-701f-9c28-b25a7d421e6f#slide-22",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.09,
        "x": 0.53,
        "y": 0.17
      },
      "kind": "image",
      "text": "smile DIRECT CLUB",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "099ba44d-665f-4d3e-9425-195ca6406d75",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.39,
        "x": 0.54,
        "y": 0.8
      },
      "kind": "list",
      "text": "Captive financing for accessible\ncredit\n100% approval rating",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "29591510-2560-4c9c-afc1-89ad27f92d64",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.23,
        "x": 0.05,
        "y": 0.28
      },
      "kind": "list",
      "text": "Cost\n$5,000 – $8,000",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d4c4329-abd8-488a-8003-718da2fd8d41",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.26,
        "x": 0.05,
        "y": 0.8
      },
      "kind": "list",
      "text": "Financing\nBarred by poor credit",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f7ec975-61b6-4e5b-8d32-3e50e47c06e0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.14,
        "w": 0.29,
        "x": 0.05,
        "y": 0.41
      },
      "kind": "list",
      "text": "Convenience\n10 – 15 orthodontist visits\n12 – 24 months",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2d718a1-ace6-434a-ac98-96d1c98ba534",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.16,
        "w": 0.39,
        "x": 0.54,
        "y": 0.44
      },
      "kind": "list",
      "text": "Doctor-directed remote teledentistry\nIn-office visit optional\n5 – 10 months\nKits, SmileShops, dentist office",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5319d7a-6ab8-465b-a79e-766bc735aa7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.39,
        "x": 0.54,
        "y": 0.66
      },
      "kind": "list",
      "text": "Access across U.S., Canada, U.K.,\nAustralia and Ireland",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d908ec7c-0aa7-4f0b-bb53-45799bccf45c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.33,
        "x": 0.05,
        "y": 0.63
      },
      "kind": "list",
      "text": "Access\nLimited access to treatment\n(Only approximately 40% of U.S.\ncounties have orthodontists)",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f7956660-7545-4072-a3f9-d3ae6ee94513",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.12,
        "x": 0.54,
        "y": 0.33
      },
      "kind": "metric",
      "text": "$2,050(1)",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6dbd4628-fe61-4beb-92d6-d04a8a891a77",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.44,
        "x": 0.04,
        "y": 0.02
      },
      "kind": "other",
      "text": "4 Differentiated value proposition via teledentistry platform",
      "attrs": {},
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16a14683-63cf-4e88-887c-4b17ff5f39bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.03,
        "x": 0.92,
        "y": 0.96
      },
      "kind": "other",
      "text": "22",
      "attrs": {},
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55ad7203-97ba-47b3-ad33-985bc71bff21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.39,
        "x": 0.05,
        "y": 0.19
      },
      "kind": "paragraph",
      "text": "Traditional orthodontic model",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1bea135b-ff82-4fd9-8cf1-ef93a465b870",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.8,
        "x": 0.1,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "(1) Increased to $2,050 from $1,950 in April 2022 for U.S. with increases targeted for rest of world in Q2 and Q3 2022.",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02af9253-15bb-44d6-9503-b8344a9a0005",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.04,
        "y": 0.05
      },
      "kind": "title",
      "text": "Utilizing clinically distinguished teledentistry to offer clear aligners affordably and conveniently.",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bacdafd-0d92-4aa5-b92e-8d6af2eda0db",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "f6cd745e-0c3f-46eb-b444-93fa9afd3f48",
      "evidence": "Limited access to treatment (Only approximately 40% of U.S. counties have orthodontists)",
      "confidence": 0.7
    },
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "b3329d3b-105a-4694-9d15-708e15faece7",
      "evidence": "Traditional orthodontic model $5,000 – $8,000",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}