{
  "docId": "019de515-1178-736f-9814-4f76c536c522",
  "docSlug": "7287367c4064fc7fd3e42196ce40e6bd",
  "documentTitle": "Shopify | Results Presentation Deck | 36 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 13,
  "pageCount": 36,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de515-1178-736f-9814-4f76c536c522/13",
  "deckHref": "/decks/019de515-1178-736f-9814-4f76c536c522",
  "deckJsonHref": "/decks/019de515-1178-736f-9814-4f76c536c522.json",
  "deckAnchorHref": "/decks/019de515-1178-736f-9814-4f76c536c522#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.05,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "842b0978-8554-40eb-9e50-401c957d6b0c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.42,
        "x": 0.46,
        "y": 0.29
      },
      "kind": "list",
      "text": "01 Building buyer relationships\n02 Going global\n03 From first sale to full scale",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9fd2a06-4504-4070-90ae-cc3c2e00e172",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.02,
        "x": 0.95,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "13",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1dca7b08-18cd-4371-9a84-c7485f64d1b7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.22,
        "x": 0.05,
        "y": 0.23
      },
      "kind": "title",
      "text": "Key investment themes",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15f7870e-4f8a-4eae-92a2-8a57302e4f7a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "8bfa6f00-888d-4f8f-b74a-17878ef103b1",
      "evidence": "list/numbered: 01 Building buyer relationships, 02 Going global, 03 From first sale to full scale",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 18,
      "from": 6,
      "beatId": "5de8fce9-a6c1-4d50-b4b7-8a8459bf6072",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Rising Success",
      "beatSlug": "rags-to-riches-rising-success",
      "evidence": "Key investment themes and solutions presented",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    },
    {
      "to": 13,
      "from": 6,
      "beatId": "b426724b-2f5f-4271-b183-f44d52788f9b",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "Presentation of merchants' pain points and Shopify's solutions",
      "position": 5,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 13,
      "from": 6,
      "name": "Voice Of Customer",
      "slug": "51-voice-of-customer",
      "bestFor": "Product strategy, customer experience, market research",
      "matchId": "9246dc28-5768-40c1-b424-4291c0a0e4eb",
      "evidence": "Presentation of key investment themes and solutions",
      "position": 1,
      "objective": "What are merchants' pain points and needs?",
      "structure": "What Customers Say (Verbatim) -> The Pattern Across Voices -> The Insight -> The Response",
      "confidence": 0.6,
      "description": "Let customer quotes and feedback drive the narrative and validate the insight"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}