{
  "docId": "019de515-10f9-7049-ac81-ef5e7becacb1",
  "docSlug": "67c2d3d03ecb62e8c44a28150a7cef5b",
  "documentTitle": "Shopify | Investor Presentation Deck | 42 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 42,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de515-10f9-7049-ac81-ef5e7becacb1/6",
  "deckHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1",
  "deckJsonHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1.json",
  "deckAnchorHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.69,
        "w": 0.38,
        "x": 0.059,
        "y": 0.239
      },
      "kind": "image",
      "text": "Apps, Marketing, Analytics, Order Management, Shipping, Inventory & Fulfillment",
      "attrs": {},
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47c787d1-4f80-4340-bbce-6722b69ae976",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.149,
        "w": 0.399,
        "x": 0.513,
        "y": 0.479
      },
      "kind": "list",
      "text": "Reduce operational complexity of supply chain: Supply chain solutions (6 River Systems, Deliverr, Shopify Fulfillment Network, Shop Promise)",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "008e6744-b349-481b-bfc4-0cee5f51bfd2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.149,
        "w": 0.399,
        "x": 0.513,
        "y": 0.266
      },
      "kind": "list",
      "text": "Run & manage your business end to end: Financial solutions (Shop Pay, Installments, Shopify Capital, Shopify Balance)",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2dd18d67-43c3-499e-9849-cc7dc54aec00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.149,
        "w": 0.399,
        "x": 0.513,
        "y": 0.692
      },
      "kind": "list",
      "text": "Reach new buyers/traffic efficiently: Adtech solutions (Shopify Collabs, Shop, Shopify Audiences)",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e710a01d-9915-44c9-8141-e664da3a39b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.008,
        "x": 0.963,
        "y": 0.936
      },
      "kind": "source-note",
      "text": "6",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f74959bd-ced4-4663-946a-576acf3b1b03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.86,
        "x": 0.053,
        "y": 0.085
      },
      "kind": "title",
      "text": "We continue to expand Shopify's breadth to make it even easier for merchants to start and scale their business",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0c7eb69-3123-48a6-8465-016d38dbcfd0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "cb8b510c-adc4-4394-95b7-aaafb6c04094",
      "evidence": "list/bullet: Reduce operational complexity of supply chain: Supply chain solutions (6 River Systems, Deliverr, Shopify Fulfillment Network, Shop Promise)",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 5,
      "beatId": "6e53efd3-2599-4001-808d-8d7876181efa",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The deck explores Shopify's potential, including its product demo, customer journey, and go-to-market strategy.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 42,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "17c23322-55c2-49aa-96b6-f75bf939bff9",
      "evidence": "The deck uses the golden circle framework to present Shopify's why (mission), how (solution), and what (financial performance).",
      "position": 0,
      "objective": "Why Shopify's mission is important for the future of commerce",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}