{
  "docId": "019de515-10f9-7049-ac81-ef5e7becacb1",
  "docSlug": "67c2d3d03ecb62e8c44a28150a7cef5b",
  "documentTitle": "Shopify | Investor Presentation Deck | 42 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 34,
  "pageCount": 42,
  "prevPage": 33,
  "nextPage": 35,
  "slideType": "roadmap",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de515-10f9-7049-ac81-ef5e7becacb1/34",
  "deckHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1",
  "deckJsonHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1.json",
  "deckAnchorHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1#slide-34",
  "components": [
    {
      "bbox": {
        "h": 0.101,
        "w": 0.823,
        "x": 0.054,
        "y": 0.31
      },
      "kind": "diagram",
      "text": "Core, Expansion, Ambition",
      "attrs": {},
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "291aefe8-8382-4f7e-9390-5fa94e3dc5a7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.29,
        "w": 0.227,
        "x": 0.614,
        "y": 0.473
      },
      "kind": "list",
      "text": "Long-term: Shopify Balance, Shop App, B2B on Shopify, Shopify Fulfillment Network",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "979f003f-9b92-4986-b1e9-fb05a960c865",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.401,
        "w": 0.249,
        "x": 0.344,
        "y": 0.473
      },
      "kind": "list",
      "text": "Medium-term: International expansion, Retail POS, Shopify Markets, Shop Pay Installments, Shopify Audiences, Commerce Components",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d66003de-b2e6-4fad-b884-d5ed9ccbc28b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.356,
        "w": 0.207,
        "x": 0.074,
        "y": 0.473
      },
      "kind": "list",
      "text": "Established: Platform, Shopify Payments, Shopify Shipping, Shopify Capital, Shopify Plus",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc038275-d7d9-4711-bdc3-9e349c2442f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.696,
        "x": 0.054,
        "y": 0.153
      },
      "kind": "paragraph",
      "text": "Disciplined investments to build commerce infrastructure for the next decade",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b211bfff-18ba-4069-9887-54751d0676a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.022,
        "x": 0.936,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "34",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8af0f2b3-a197-47ad-b8c8-bc6c6d47485b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.489,
        "x": 0.054,
        "y": 0.076
      },
      "kind": "title",
      "text": "Building for the long term",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bd92fef0-0b84-42e7-9b1e-e887cb0f2fb5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Three-Act Structure",
      "slug": "three-act-structure",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "3828b143-dd9f-43bf-af43-a736b696bac8",
      "evidence": "list/bullet: Medium-term: International expansion, Retail POS, Shopify Markets, Shop Pay Installments, Shopify Audiences, Commerce Components",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 42,
      "from": 33,
      "beatId": "6ccda0d1-8f6d-4238-b630-0493e7f12a89",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": null,
      "evidence": "The deck concludes with a vision for the future, including investment highlights, roadmap, and market sizing.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 42,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "17c23322-55c2-49aa-96b6-f75bf939bff9",
      "evidence": "The deck uses the golden circle framework to present Shopify's why (mission), how (solution), and what (financial performance).",
      "position": 0,
      "objective": "Why Shopify's mission is important for the future of commerce",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}