{
  "docId": "019de515-10f9-7049-ac81-ef5e7becacb1",
  "docSlug": "67c2d3d03ecb62e8c44a28150a7cef5b",
  "documentTitle": "Shopify | Investor Presentation Deck | 42 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 27,
  "pageCount": 42,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de515-10f9-7049-ac81-ef5e7becacb1/27",
  "deckHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1",
  "deckJsonHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1.json",
  "deckAnchorHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1#slide-27",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.16,
        "x": 0.358,
        "y": 0.32
      },
      "kind": "callout",
      "text": "30% 5-Year CAGR",
      "attrs": {},
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c492d59-0b14-440a-a44c-ae3eefcfc3c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.59,
        "w": 0.859,
        "x": 0.07,
        "y": 0.26
      },
      "kind": "chart",
      "text": "Q4 2017, Q4 2018, Q4 2019, Q4 2020, Q4 2021, Q4 2022",
      "attrs": {},
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d5947ac-4728-4943-a40c-3222b393bbe4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.06,
        "x": 0.066,
        "y": 0.619
      },
      "kind": "metric",
      "text": "$29.9M",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "435b54b9-5e34-458b-b7d6-334dba2eb8cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.075,
        "x": 0.84,
        "y": 0.21
      },
      "kind": "metric",
      "text": "$109.5M",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5009f846-ab91-4146-9505-3739afac3b86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.89,
        "x": 0.06,
        "y": 0.905
      },
      "kind": "source-note",
      "text": "*Monthly Recurring Revenue, or MRR, is calculated at the end of each period by multiplying the number of merchants who have subscription plans with us at the period end date by the average monthly subscription plan fee in effect on the last day of that period, assuming they maintain their subscription plans the following month. **Due to the extended 90-day free trial (offered from March 21 through May 31, 2020), MRR that normally would have been counted in Q2 2020 did not start getting charged until Q3 2020.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fcbecae6-f917-4a5d-8f43-14edb2d69fb3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.639,
        "x": 0.056,
        "y": 0.08
      },
      "kind": "title",
      "text": "Monthly Recurring Revenue has shown long-term growth",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f4ccc120-8914-4c64-abf0-3e86982edd3c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 32,
      "from": 21,
      "beatId": "39114115-eb2f-4ee3-af3c-7fd3aad0f9d7",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-3",
      "evidence": "The deck presents Shopify's current financial performance, including revenue growth and profitability.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 42,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "17c23322-55c2-49aa-96b6-f75bf939bff9",
      "evidence": "The deck uses the golden circle framework to present Shopify's why (mission), how (solution), and what (financial performance).",
      "position": 0,
      "objective": "Why Shopify's mission is important for the future of commerce",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}