{
  "docId": "019de515-10f9-7049-ac81-ef5e7becacb1",
  "docSlug": "67c2d3d03ecb62e8c44a28150a7cef5b",
  "documentTitle": "Shopify | Investor Presentation Deck | 42 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 17,
  "pageCount": 42,
  "prevPage": 16,
  "nextPage": 18,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": null,
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  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de515-10f9-7049-ac81-ef5e7becacb1/17",
  "deckHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1",
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  "deckAnchorHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1#slide-17",
  "components": [
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        "h": 0.61,
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        "x": 0.05,
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      "kind": "chart",
      "text": "All Cohorts, 2019, 2017, 2015, 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022",
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      },
      "kind": "paragraph",
      "text": "Millions of merchants around the world, across 10+ verticals. Each cohort drives more revenue as time passes, for example:",
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      },
      "kind": "source-note",
      "text": "*Examples of quarterly revenue from merchant cohorts that joined the Shopify platform in the period shown.",
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      },
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      "kind": "source-note",
      "text": "*Note: Calculation is last four quarters of revenue reported (ending in Q4/22) divided by first four full quarters of revenue for each cohort (ie starting in Q2 following each cohort year)",
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      },
      "subkind": null,
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      },
      "kind": "source-note",
      "text": "*Note: The first year a merchant joins the platform may not be 12 full months and therefore is not fully comparable to the subsequent 12 month periods.",
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      },
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      "kind": "table",
      "text": "Sample Cohort, Revenue Growth*, Q1/19, 1.5x, Q1/17, 1.9x, Q1/15, 3.4x",
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      "kind": "title",
      "text": "Revenue compounds every year; cohort retention remains strong",
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  "metrics": [],
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  "arcBeats": [
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      "beatId": "6e53efd3-2599-4001-808d-8d7876181efa",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
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      "evidence": "The deck explores Shopify's potential, including its product demo, customer journey, and go-to-market strategy.",
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      "parentBeatName": "Turn",
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The deck uses the golden circle framework to present Shopify's why (mission), how (solution), and what (financial performance).",
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      "objective": "Why Shopify's mission is important for the future of commerce",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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