{
  "docId": "019de515-10f9-7049-ac81-ef5e7becacb1",
  "docSlug": "67c2d3d03ecb62e8c44a28150a7cef5b",
  "documentTitle": "Shopify | Investor Presentation Deck | 42 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 42,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "testimonial",
  "function": "illustrate_case",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de515-10f9-7049-ac81-ef5e7becacb1/16",
  "deckHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1",
  "deckJsonHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1.json",
  "deckAnchorHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.332,
        "w": 0.26,
        "x": 0.68,
        "y": 0.057
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "089759c1-b9dd-457c-a022-aa16a09e6345",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.332,
        "w": 0.26,
        "x": 0.399,
        "y": 0.057
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a3d0491-1539-4153-8009-2410efd6e58f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.332,
        "w": 0.26,
        "x": 0.118,
        "y": 0.057
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ca6e4fa9-f376-48a2-8e02-b2cdc4bcee48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.029,
        "w": 0.116,
        "x": 0.752,
        "y": 0.83
      },
      "kind": "list",
      "text": "Risa | Owner",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38299e39-6a8e-48e4-8534-5c1d85eec5ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.029,
        "w": 0.225,
        "x": 0.134,
        "y": 0.83
      },
      "kind": "list",
      "text": "Chef J. Jackson | Founder",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7356afbf-58db-426e-92a8-899100f631cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.029,
        "w": 0.226,
        "x": 0.416,
        "y": 0.728
      },
      "kind": "list",
      "text": "Chioma | Co-Founder & CEO",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad069e09-c2e7-4b33-b40a-efa11ee19673",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.246,
        "w": 0.26,
        "x": 0.68,
        "y": 0.544
      },
      "kind": "quote",
      "text": "\"Shopify just gives me a snapshot of what I need to do and where my business stands. I know what I need to take care of. That helps me give more time to the actual creation of my work.\"",
      "attrs": {},
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c510716-631f-43ea-be9d-933be2bb9616",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.26,
        "x": 0.399,
        "y": 0.544
      },
      "kind": "quote",
      "text": "\"We've been able to build something in 3 years that a lot of brands haven't actually gotten to in 10 years.\"",
      "attrs": {},
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2e5bf96-d3c9-4a3a-bfb2-80912600f335",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.246,
        "w": 0.299,
        "x": 0.097,
        "y": 0.544
      },
      "kind": "quote",
      "text": "\"I chose to use Shopify because it was a no brainer! You don't have to hire a fancy web designer. I was able to add my photos onto my store and have it up and running within an hour!\"",
      "attrs": {},
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d096689f-acc8-47fa-b228-2c624877e83c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.017,
        "w": 0.018,
        "x": 0.935,
        "y": 0.935
      },
      "kind": "source-note",
      "text": "16",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c067fe55-5116-43b1-9a0a-d615242dba5b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 5,
      "beatId": "6e53efd3-2599-4001-808d-8d7876181efa",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The deck explores Shopify's potential, including its product demo, customer journey, and go-to-market strategy.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 42,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "17c23322-55c2-49aa-96b6-f75bf939bff9",
      "evidence": "The deck uses the golden circle framework to present Shopify's why (mission), how (solution), and what (financial performance).",
      "position": 0,
      "objective": "Why Shopify's mission is important for the future of commerce",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}