{
  "docId": "019de515-10f9-7049-ac81-ef5e7becacb1",
  "docSlug": "67c2d3d03ecb62e8c44a28150a7cef5b",
  "documentTitle": "Shopify | Investor Presentation Deck | 42 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 42,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "timeline",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 9,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de515-10f9-7049-ac81-ef5e7becacb1/14",
  "deckHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1",
  "deckJsonHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1.json",
  "deckAnchorHref": "/decks/019de515-10f9-7049-ac81-ef5e7becacb1#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.53,
        "w": 0.604,
        "x": 0.349,
        "y": 0.38
      },
      "kind": "diagram",
      "text": "2013: FIGS launches on the Shopify Standard Plan\n2014: Shopify payments\n2016: Upgrade to Shopify Plus\n2017: Shop Pay\n2018: Shopify Shipping\n2020: International Expansion (Canada, UK, Australia)\n2021: Shop Pay (installments in partnership with Affirm), Initial Public Offering",
      "attrs": {},
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90a70e91-701e-4405-972d-5fcdb9831f6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.49,
        "w": 0.33,
        "x": 0.035,
        "y": 0.42
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "990cb984-e615-45aa-a683-b70981e53610",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.24,
        "x": 0.055,
        "y": 0.229
      },
      "kind": "paragraph",
      "text": "FIGS + Shopify",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53d232ea-b18c-474f-bea1-24437d0381ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.017,
        "w": 0.019,
        "x": 0.936,
        "y": 0.936
      },
      "kind": "source-note",
      "text": "14",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a17f6d17-fbca-4489-9460-6e2701facef8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.599,
        "x": 0.055,
        "y": 0.08
      },
      "kind": "title",
      "text": "Merchant success from first sale to full scale",
      "attrs": {},
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "13056e1d-77c7-4855-b2be-610422051b5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.41,
        "x": 0.055,
        "y": 0.169
      },
      "kind": "title",
      "text": "From Hello World to IPO",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31d453e8-f56e-4bec-8e3d-8f0361d4ae88",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 5,
      "beatId": "6e53efd3-2599-4001-808d-8d7876181efa",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The deck explores Shopify's potential, including its product demo, customer journey, and go-to-market strategy.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 42,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "17c23322-55c2-49aa-96b6-f75bf939bff9",
      "evidence": "The deck uses the golden circle framework to present Shopify's why (mission), how (solution), and what (financial performance).",
      "position": 0,
      "objective": "Why Shopify's mission is important for the future of commerce",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}