{
  "docId": "019de515-0887-74b9-a0b8-71c271d394e8",
  "docSlug": "52357f6f971b19eda22a8bc439fd2192",
  "documentTitle": "Nestle | Investor Conference Presentation Deck | 36 slides",
  "authorId": "nestle",
  "authorName": "Nestle",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 29,
  "pageCount": 36,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de515-0887-74b9-a0b8-71c271d394e8/29",
  "deckHref": "/decks/019de515-0887-74b9-a0b8-71c271d394e8",
  "deckJsonHref": "/decks/019de515-0887-74b9-a0b8-71c271d394e8.json",
  "deckAnchorHref": "/decks/019de515-0887-74b9-a0b8-71c271d394e8#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.58,
        "w": 0.289,
        "x": 0.359,
        "y": 0.33
      },
      "kind": "image",
      "text": "Fancy Feast Petites, Fancy Feast Gems, Friskies lil'shakes",
      "attrs": null,
      "subkind": "product",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "550316de-c03d-4cc8-a90b-aff5c4e42f4c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.58,
        "w": 0.26,
        "x": 0.69,
        "y": 0.33
      },
      "kind": "image",
      "text": "Fresh logo, Purina Pro Plan Veterinary Supplements FortiFlora, Calming Care, Joint Care",
      "attrs": null,
      "subkind": "product",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "860142ce-f883-4633-9ec8-0d8f95046d2d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.54,
        "w": 0.229,
        "x": 0.06,
        "y": 0.33
      },
      "kind": "image",
      "text": "Purina ONE New Microbiome Balance, Purina Pro Plan Calm & Balanced",
      "attrs": null,
      "subkind": "product",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e91aef07-9a31-4f9e-823b-2c1a55d383ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.219,
        "x": 0.72,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Increase presence in emerging areas",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56caf4c9-66ef-4ec7-8ed8-2adb687e51ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.219,
        "x": 0.073,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Drive science-based solutions",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73da2df4-3709-4704-b90c-1fea3826f253",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.219,
        "x": 0.419,
        "y": 0.22
      },
      "kind": "paragraph",
      "text": "Elevate feeding experience",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9520928a-cb96-4146-925e-b5cdec646f5c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.609,
        "x": 0.036,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "Source: NielsenIQ AOC + Pet retail + 1010data e-commerce + Idexx Vet Clinics (CY2019-2022)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3937291e-053f-46b7-8dea-8bf632103a91",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.93,
        "x": 0.034,
        "y": 0.073
      },
      "kind": "title",
      "text": "Extending leadership through innovation and premiumization",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ae2ebab-7e65-45a9-ba70-c06ce7a83705",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "2ee597c7-bdab-4601-a66f-53ae11814a81",
      "evidence": "image/product: Fresh logo, Purina Pro Plan Veterinary Supplements FortiFlora, Calming Care, Joint Care",
      "confidence": 0.5
    },
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "a6c11c84-c20d-4ab7-8f9d-6de58ee244d0",
      "evidence": "paragraph/paragraph: Increase presence in emerging areas",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 36,
      "from": 17,
      "beatId": "f3387593-1f8a-4259-a032-2185a5641998",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "New Bliss",
      "beatSlug": "sparkline-new-bliss",
      "evidence": "The final slides detail Purina PetCare's plans for growth and leadership in pet care.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 29,
      "from": 12,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "e91ad78d-cab0-4fc9-9ef2-0f56c6606152",
      "evidence": "Slides 12-29 discuss the need for investment and the consequences of inaction.",
      "position": 1,
      "objective": "Highlight the importance of investing to meet higher demand",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}