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      "text": "USD 46 bn pet care category\npet care = dog & cat food, treats, supplements and litter\n60% of U.S. households own a pet\n185 m dog + cat population\n+4.7 m pets in last 2 years\n2x total store (xAOC) growth\nxAOC = grocery, mass, club, dollar, drugstore, convenience",
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      "text": "Source: 52-week category USD sales NielsenIQ XAOC + Pet retail ending (Dec 22) + 1010 data e-commerce + IDEXX vet clinics (Dec 2022); 52-week category growth NielsenIQ XAOC; NielsenIQ homescan panel household + pet pop. Survey 2021",
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