{
  "docId": "019de514-fd18-7782-b2b9-e843e15d811c",
  "docSlug": "8bd5d916b98a4680b79291b8b8f96328",
  "documentTitle": "Dutch Bros | Results Presentation Deck | 21 slides",
  "authorId": "dutch-bros",
  "authorName": "Dutch Bros",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 21,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "revenue_buildup",
  "function": "decompose_segments",
  "density": "overcrowded",
  "nDataPoints": 16,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de514-fd18-7782-b2b9-e843e15d811c/10",
  "deckHref": "/decks/019de514-fd18-7782-b2b9-e843e15d811c",
  "deckJsonHref": "/decks/019de514-fd18-7782-b2b9-e843e15d811c.json",
  "deckAnchorHref": "/decks/019de514-fd18-7782-b2b9-e843e15d811c#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.39,
        "w": 0.88,
        "x": 0.08,
        "y": 0.39
      },
      "kind": "chart",
      "text": "2021 Contribution Margin 25.5%, Ingredient Costs (3.8)%, Shop Opex (0.9)%, Labor Costs (0.7)%, Maintenance Costs (0.4)%, Menu Prices 4.3%, Discounts 0.4%, Pre-opening Costs 0.4%, New Shop Impact (0.8)%, Loyalty Points Breakage 2021 0.5%, Loyalty Points and Rewards Breakage 2022 0.2%, Other, Net (0.1)%, 2022 Contribution Margin 24.6%",
      "attrs": {},
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d4d8723-da0a-43ef-b094-717facdaaa3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.01,
        "w": 0.01,
        "x": 0.49,
        "y": 0.96
      },
      "kind": "other",
      "text": "10",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f4ae86c-3fab-47fa-bfac-e5d0baa7f9e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.95,
        "x": 0.03,
        "y": 0.83
      },
      "kind": "source-note",
      "text": "1 Contribution Margin is a non-GAAP measure, the definition and the GAAP to non-GAAP reconciliation are provided on slide 9. The company-operated gross margin was 21.5% for 2021 and 19.0% for 2022.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b6eab972-3760-44d7-b050-361bfe7be951",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.95,
        "x": 0.03,
        "y": 0.86
      },
      "kind": "source-note",
      "text": "2 Refer to NOTE 20 — Segment Reporting on our Annual Report on Form 10-K for the year ended December 31, 2022 regarding our revised historical results related to an immaterial error correction for employee sick leave.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b815ec4d-c407-49d5-8d49-24448074ed2b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.95,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "4 Recognition of $2.5 million of revenue from the estimated unredeemed loyalty points and rewards from purchases made in 2022.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cba88908-bf2b-4bd3-bd73-cc8d6fcb74f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.95,
        "x": 0.03,
        "y": 0.89
      },
      "kind": "source-note",
      "text": "3 Recognition of $4.9 million of revenue from the loyalty points collected prior to January 1, 2022 that expired on December 31, 2022, which is included in company-operated shop gross margin and contribution.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f33f3c7e-c1ef-4da0-9adb-37ce8468c989",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.87,
        "x": 0.107,
        "y": 0.06
      },
      "kind": "title",
      "text": "COMPANY-OPERATED SHOPS CONTRIBUTION",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "993ae41d-ab6d-4c34-a473-ba199ed58a0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.48,
        "x": 0.26,
        "y": 0.258
      },
      "kind": "title",
      "text": "Company-Operated Shops Contribution Bridge",
      "attrs": {},
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f335774-e7f2-4d1e-8a5c-1dfeb4da325d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.16,
        "x": 0.42,
        "y": 0.22
      },
      "kind": "title",
      "text": "2021 to 2022",
      "attrs": {},
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa74b09a-e26e-48f7-8130-e4f29b7124ec",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 9,
      "beatId": "a0e58703-2655-4565-9838-ad3fa7e979c7",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Is",
      "beatSlug": "sparkline-what-is-3",
      "evidence": "The deck continues to present financial metrics and outlook, indicating another 'What Is' beat.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 6,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "6529e0d5-8060-42ff-9391-bff99f16e2cc",
      "evidence": "The deck presents financial metrics and outlook, implying the cost of inaction.",
      "position": 0,
      "objective": "to show the cost of not taking action",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}