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      "text": "NC Solus (40%) > FMC Solus (28%)",
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      "text": "Adult nicotine consumers\nMin legal age-30\n30-45\n45+\nAcross Top markets*\n15% 16% 22% 27%\n85 84 78 73\n2019 2020 2021 2022\n14% 15% 18% 23%\n86 85 82 77\n2019 2020 2021 2022\n11% 12% 14% 17%\n89 88 86 83\n2019 2020 2021 2022",
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      "text": "NC Established Markets**\nNC > 25% of Nic\n55% 55% 62% 72%\n45 45 38 28\n2019 2020 2021 2022\n46% 48% 53% 59%\n54 52 47 41\n2019 2020 2021 2022\n28% 28% 32% 37%\n72 72 68 63\n2019 2020 2021 2022",
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      "text": "FMC Solus***\nDual (FMC/NC)^\nNC Solus",
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      "text": "c.70% of Adult Nicotine Consumers Under 30 use New Categories in Established Markets",
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      "text": "Source: KANTAR Incidence Study and Consumer Survey across Top 42 markets at industry level. *Top 42 markets at industry level. ** New Category established markets where New Categories represent >25% of total nicotine consumers at industry level. *** Factory Made Cigarette. ^ Dual refers to a transitional period for FMC consumers towards a complete switch to New Category products during which period such FMC consumers reduce cigarette consumption and choose to add to it a consumption of one or more New Category nicotine products.",
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      "text": "....and Supported by NC Shift across Demographics",
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