{
  "docId": "019de514-f014-75e0-86c0-cf708242f54a",
  "docSlug": "d83fa4dd643123fab4fc59cc65ad2458",
  "documentTitle": "BAT | Results Presentation Deck | 60 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 44,
  "pageCount": 60,
  "prevPage": 43,
  "nextPage": 45,
  "slideType": "revenue_buildup",
  "function": "quantify_opportunity",
  "density": "overcrowded",
  "nDataPoints": 25,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de514-f014-75e0-86c0-cf708242f54a/44",
  "deckHref": "/decks/019de514-f014-75e0-86c0-cf708242f54a",
  "deckJsonHref": "/decks/019de514-f014-75e0-86c0-cf708242f54a.json",
  "deckAnchorHref": "/decks/019de514-f014-75e0-86c0-cf708242f54a#slide-44",
  "components": [
    {
      "bbox": {
        "h": 0.54,
        "w": 0.52,
        "x": 0.19,
        "y": 0.17
      },
      "kind": "chart",
      "text": "Stacked bar chart showing total nicotine industry revenue (Bn) from 2021 to 2025, broken down by Combustibles + Traditional Oral and New Categories. Overall CAGR is 3.5%. New Categories CAGR is +15%, while Combustibles + Traditional Oral CAGR is +1.1%.",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c342d742-8b43-4714-a0b4-9fee8818e552",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.069,
        "w": 0.119,
        "x": 0.84,
        "y": 0.06
      },
      "kind": "image",
      "text": "BAT A BETTER TOMORROW",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73e8f894-ae0e-49ed-a971-8e1d15f854ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.35,
        "x": 0.27,
        "y": 0.75
      },
      "kind": "list",
      "text": "Combustibles + Traditional Oral, New Categories",
      "attrs": null,
      "subkind": "comparison",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e872f99-3297-4e00-a086-882073f67774",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.17,
        "x": 0.78,
        "y": 0.3
      },
      "kind": "metric",
      "text": "130m New Category Consumers By 2025",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cde914ae-99d1-4bb8-85c5-478680fc737d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.83,
        "x": 0.078,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Future data is estimated based on KANTAR Incidence Study & BAT Internal estimates (excl. India, China, Russia & Vapour open systems). * Nicotine industry incudes Combustibles, Traditional Oral and New Categories.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dc2261c7-6c3b-4e30-ab48-36c2fac519e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.69,
        "x": 0.078,
        "y": 0.84
      },
      "kind": "title",
      "text": "With c.75% Industry Growth from New Categories",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4dc91193-de29-43de-a702-da1bb984e3cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.076,
        "w": 0.678,
        "x": 0.078,
        "y": 0.075
      },
      "kind": "title",
      "text": "Nicotine Industry Revenue Growth Forecast at +3.5% CAGR",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fa42c2ff-2ce5-4370-a23a-be4f661dfdd2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 60,
      "from": 21,
      "beatId": "b5bd9e68-edce-4364-938a-12e733522a3a",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The deck outlines next steps and guidance",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}