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      "text": "Pricing, Lower Trade Margins** & Data Analytics\nPowered by RGM & MSE***",
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      "text": "* Improvement FY22 versus FY21 at constant rates and profitability at category contribution level: Profit from operations before the impact of adjusting items and translational foreign exchange, having allocated costs that are directly attributable to New Categories. See Appendix A2. ** References to trade margins are to recommended trade margins based on recommended resale prices. *** RGM: Revenue Growth Management. MSE: Marketing Spend Effectiveness.",
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