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      "text": "Total Nicotine value share 37.2% up 40bps**\nVuse value share leadership at 41%***\nLeader in 35 states\n46% revenue growth*\nStrong category contribution growth\nMacro-economic weakness driving accelerated downtrading in the combustible industry in 2022\nCombustible value share growth up 10bps\nActivated commercial plans:\nPrice laddering across all brands^^\nTargeted investment\nThrough Revenue Growth Mgmt (RGM)\nContinued strength of Lucky Strike",
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      "text": "+3.5% US Operating Profit Growth^^",
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      "text": "-2.8% US Total Revenue Growth*",
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      "text": "2019-22 combustible industry volume -5% CAGR",
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      "text": "Financials growth FY22 versus FY21. Share growth versus FY21. * On a constant rate basis. See Appendix A2. ** Total nicotine value share covers: combustibles, vapour and total oral. Source: Marlin. See Appendix A3. *** Vuse value share of total Vapour FY22. Source: US Marlin. See Appendix A3. Source: Company data. ^ On an adjusted, constant rate basis. See Appendices A1 & A2. ^^ Price laddering refers to products having different recommended resale prices across the portfolio.",
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