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      "text": "+250bps Value share growth FY22 vs FY21",
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      "text": "16.2% 25.5% 33.5% 35.9% 2019 2020 2021 2022",
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      "text": "BAT A BETTER TOMORROW",
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      "text": "Vapour revenue up 44%*, ahead of 14% volume growth\nVuse extends US leadership; leading in 35 states with total Vapour value share of 40.9%, up 8.4 ppts\nContinued value share leadership of closed systems*** in key markets**\nContinued progress on driving profitability with positive contribution^ in 3 of 5 key markets\nContinued strong geo-expansion driven by Vuse Go",
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      "text": "* Revenue growth at constant rates. See Appendix A2. ** Vapour value share across Top 5 markets: US - Marlin, Canada - Scan Data, UK - Nielsen, France - Strator, Germany - Nielsen. See Appendix A3.. T5 represent 88% of Vapour industry revenue (rechargeables and disposables). *** Value share of closed systems (excluding disposables) across Top 5 markets. See Appendix A3. ^ Category contribution level: Profit from operations before the impact of adjusting items and translational foreign exchange, having allocated costs that are directly attributable to New Categories.",
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