{
  "docId": "019de514-f014-75e0-86c0-cf708242f54a",
  "docSlug": "d83fa4dd643123fab4fc59cc65ad2458",
  "documentTitle": "BAT | Results Presentation Deck | 60 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-02-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 60,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "kpi_overview",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 6,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de514-f014-75e0-86c0-cf708242f54a/11",
  "deckHref": "/decks/019de514-f014-75e0-86c0-cf708242f54a",
  "deckJsonHref": "/decks/019de514-f014-75e0-86c0-cf708242f54a.json",
  "deckAnchorHref": "/decks/019de514-f014-75e0-86c0-cf708242f54a#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.26,
        "w": 0.15,
        "x": 0.802,
        "y": 0.34
      },
      "kind": "callout",
      "text": "While investing >£2bn in 2022",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c4993e70-c295-4ecd-94ea-4904fc66fae1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.51,
        "w": 0.41,
        "x": 0.275,
        "y": 0.213
      },
      "kind": "chart",
      "text": "New Category Contribution (£bn) 2020 -1.1, 2021 -1.0, 2022 -0.4, +£0.7bn*",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4fe02fb-f8f4-44eb-9e51-f354d8b87ab6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.12,
        "x": 0.84,
        "y": 0.06
      },
      "kind": "image",
      "text": "BAT A BETTER TOMORROW",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f3f63a6-e854-485a-bcb7-96c3729c382a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.76,
        "x": 0.12,
        "y": 0.82
      },
      "kind": "paragraph",
      "text": "New Category Profitability Now Expected in 2024",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b89e501d-3508-4b51-8279-2681fee7c947",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.93,
        "x": 0.02,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "* Improvement versus FY20 at constant rates at category contribution level: Profit from operations before the impact of adjusting items and translational foreign exchange, having allocated costs that are directly attributable to New Categories. See Appendix A2.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27158b88-a074-4b0a-a9c1-98b2128fff8c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.104,
        "w": 0.667,
        "x": 0.067,
        "y": 0.067
      },
      "kind": "title",
      "text": "... Driving Strong Improvement in Category Contribution",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4737c3b2-695e-4ce9-b089-08ff73389997",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "1435842d-4d57-4649-b0e5-6a474e70f3d0",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The deck presents progress and results, demonstrating satisfaction of priorities",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 5,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "c6b8d122-97f6-4738-bc58-bb2be4e80101",
      "evidence": "The deck presents a clear chain of logic linking priorities to results",
      "position": 0,
      "objective": "Demonstrate progress towards 50m consumers of non-combustible products",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}