{
  "docId": "019de514-dd34-7493-92f2-9d1a9165a7ac",
  "docSlug": "259f72f3259a4e19deb86d8a32d0836d",
  "documentTitle": "Nogin | Investor Presentation Deck | 22 slides",
  "authorId": "nogin",
  "authorName": "Nogin",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-01-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 9,
  "pageCount": 22,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de514-dd34-7493-92f2-9d1a9165a7ac/9",
  "deckHref": "/decks/019de514-dd34-7493-92f2-9d1a9165a7ac",
  "deckJsonHref": "/decks/019de514-dd34-7493-92f2-9d1a9165a7ac.json",
  "deckAnchorHref": "/decks/019de514-dd34-7493-92f2-9d1a9165a7ac#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.09,
        "w": 0.105,
        "x": 0.85,
        "y": 0.04
      },
      "kind": "image",
      "text": "nogin",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f4f85de-257c-4ffd-a3e3-94d0c3b473b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.787,
        "x": 0.06,
        "y": 0.237
      },
      "kind": "list",
      "text": "Many companies have found their way online thanks to user-friendly platforms that have familiarized them with e-commerce and the opportunities it provides",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e6986d0-51eb-4a98-9271-8f2cf77427af",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.86,
        "x": 0.06,
        "y": 0.36
      },
      "kind": "list",
      "text": "Those companies have experienced “Wave 1” of success. As they grow, many are finding that incremental growth comes with incremental marginal cost and marginal complexity, and some find that those latter factors sometimes overpower the value of accompanying marginal growth",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3bb8a28e-8c4f-4a29-afc4-3f7ef73bd3ff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.86,
        "x": 0.06,
        "y": 0.68
      },
      "kind": "list",
      "text": "Speed matters, so does opportunity cost, and so does risk. Nogin is uniquely positioned to solve for all three, and more, with a proven (risk reduced), rapid (fast, <90 days fast) and Nogin-managed (less opportunity cost) solution that takes the guesswork out of everything e-commerce",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac0bfb76-7ef8-4c42-b709-27d9e7145284",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.86,
        "x": 0.06,
        "y": 0.52
      },
      "kind": "list",
      "text": "In other situations, a universe of “b2b\" customers, successful in their current channels, are seeking to enter the world of d2c or b2b e-commerce. Upon a clear-eyed assessment of their resources and infrastructure, they find the task daunting and search for an answer...",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9ce1b7d-2c56-4933-8587-bbcd122daa7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.018,
        "x": 0.905,
        "y": 0.93
      },
      "kind": "metric",
      "text": "9",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2e10f2ff-efcc-4387-a8a2-d486134b40d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.12,
        "x": 0.048,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "nogin.com",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5b34a29-0fb0-46a4-a477-a017b3210996",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.34,
        "x": 0.056,
        "y": 0.145
      },
      "kind": "title",
      "text": "Why Nogin, why now?",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27b2f5aa-5468-4109-95cd-5face99e8b3d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "27330255-0620-4fdb-a045-66a78eee5b41",
      "evidence": "list/bullet: Speed matters, so does opportunity cost, and so does risk. Nogin is uniquely positioned to solve for all three, and more, with a proven (risk reduced), rapid (fast, <90 days fast) and Nogin-managed (less opp",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 9,
      "from": 9,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "d082b1b2-8c2f-4635-a0b6-9c5b59ba4db6",
      "evidence": "The 'why now' section is presented on page 9",
      "position": 0,
      "objective": "Why Nogin, why now?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}