{ "docId": "019de514-db39-718d-9c12-e0bfdc6d8dc1", "docSlug": "b49756a33dc9ca7f4a62aaf7b9c2b7b1", "documentTitle": "Marti | Investor Presentation Deck | 60 slides", "authorId": "marti", "authorName": "Marti", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2023-01-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 22, "pageCount": 60, "prevPage": 21, "nextPage": 23, "slideType": "traction", "function": "show_traction", "density": "overcrowded", "nDataPoints": 40, "notes": null, "elementsJson": null, "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019de514-db39-718d-9c12-e0bfdc6d8dc1/22", "deckHref": "/decks/019de514-db39-718d-9c12-e0bfdc6d8dc1", "deckJsonHref": "/decks/019de514-db39-718d-9c12-e0bfdc6d8dc1.json", "deckAnchorHref": "/decks/019de514-db39-718d-9c12-e0bfdc6d8dc1#slide-22", "components": [ { "bbox": { "h": 0.25, "w": 0.6, "x": 0.379, "y": 0.609 }, "kind": "chart", "text": "Avg. daily vehicles deployed (thousands): 3.3 (Q1'20), 3.5 (Q2'20), 7.7 (Q3'20), 8.8 (Q4'20), 12.2 (Q1'21), 17.9 (Q2'21), 18.7 (Q3'21), 28.4 (Q4'21), 29.3 (Q1'22), 36.2 (Q2'22). Avg. monthly rides per unique rider: 2.9 (Q1'20), 3.2 (Q2'20), 3.5 (Q3'20), 3.1 (Q4'20), 3.2 (Q1'21), 4.1 (Q2'21), 3.7 (Q3'21), 4.0 (Q4'21), 3.2 (Q1'22), 4.7 (Q2'22).", "attrs": null, "subkind": "line", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0825533d-e1ff-4295-b5f3-0106170e9c2c", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.25, "w": 0.58, "x": 0.399, "y": 0.25 }, "kind": "chart", "text": "10% (1000m), 12% (800m), 15% (600m), 17% (500m), 20% (400m), 25% (300m), 34% (200m), 43% (100m), 48% (50m), 50% (40m), 53% (30m), 54% (20m)", "attrs": null, "subkind": "line", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "207ee60c-3baa-4760-b341-197490ee607e", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.59, "w": 0.302, "x": 0.067, "y": 0.26 }, "kind": "chart", "text": "Daily commute 60%, First and last mile commute 33%, Leisure 7%, 93% non-discretionary", "attrs": null, "subkind": "pie", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "efed61a0-a924-4a89-9806-ae2ee741b3f8", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.11, "w": 0.132, "x": 0.849, "y": 0.022 }, "kind": "diagram", "text": "Greater vehicle availability, Rider preference, Increased demand", "attrs": null, "subkind": "hub-spoke", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c79590c7-0331-4fa3-8330-03406b3b89af", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.299, "x": 0.067, "y": 0.199 }, "kind": "list", "text": "Commute accounts for more than 90% of all rides¹", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "0eed8ee8-aeca-4190-a73b-85b0487146c6", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.025, "w": 0.475, "x": 0.504, "y": 0.564 }, "kind": "list", "text": "Vehicle availability drives customer retention³", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "329ae34e-53b7-4246-9c57-9622bc001d95", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.025, "w": 0.58, "x": 0.399, "y": 0.199 }, "kind": "list", "text": "App opening to ride conversion ratio increases with vehicle availability²", "attrs": null, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5087f399-26f2-40aa-895b-e618e5eb8ad1", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.945, "x": 0.034, "y": 0.919 }, "kind": "source-note", "text": "Source: Company information. Note: 1. Share of rides from daily commute and first and last mile journeys in Istanbul. Definition of journeys: (i) first and last mile: rides that start or end in 100m radius of metro, metrobus, marmaray, ferry stops; (ii) leisure: Rides with more than 10 times difference between the total ride distance and the air distance (bird's eye view) from start to end points of ride; (iii) commute: all remaining rides. Outliers for short or missing distance info excluded. Period: Sept 2021 - Sept 2022. 2. Scooters (fleet generations 1,2,3,4) included in analysis for Jun 2021 - May 2022 period. 3. Based on E-scooters data, Q1'20-Q3'22 period.", "attrs": null, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8003bc28-d1a3-4adb-9bc6-2ba5280edec3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.025, "w": 0.58, "x": 0.034, "y": 0.083 }, "kind": "title", "text": "3. Solid customer retention, reinforced by scale", "attrs": null, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "13bfff32-61a4-472c-83d3-32284d580852", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Audience Definition", "slug": "audience-definition", "agent": "Storyteller", "layer": "slide", "matchId": "82f36272-dd5a-428f-8293-aa30ebbfab4d", "evidence": "The slide presents data on customer retention and vehicle availability, indicating a focus on the audience's needs and preferences.", "confidence": 0.7 }, { "name": "Data Story Arc", "slug": "data-story-arc", "agent": "Storyteller", "layer": "slide", "matchId": "0a117784-655f-4cd6-95e5-975630342702", "evidence": "The slide uses a line chart to show the growth of average daily vehicles deployed and average monthly rides per unique vehicle, telling a story of increasing traction.", "confidence": 0.7 } ], "frameworks": [], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }