{ "docId": "019de514-db39-718d-9c12-e0bfdc6d8dc1", "docSlug": "b49756a33dc9ca7f4a62aaf7b9c2b7b1", "documentTitle": "Marti | Investor Presentation Deck | 60 slides", "authorId": "marti", "authorName": "Marti", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2023-01-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7777778, "pageNumber": 16, "pageCount": 60, "prevPage": 15, "nextPage": 17, "slideType": "thesis_headline", "function": "argue_timing", "density": "overcrowded", "nDataPoints": 20, "notes": null, "elementsJson": null, "metadataConfidence": 1, "imagePath": null, "slideHref": "/slides/019de514-db39-718d-9c12-e0bfdc6d8dc1/16", "deckHref": "/decks/019de514-db39-718d-9c12-e0bfdc6d8dc1", "deckJsonHref": "/decks/019de514-db39-718d-9c12-e0bfdc6d8dc1.json", "deckAnchorHref": "/decks/019de514-db39-718d-9c12-e0bfdc6d8dc1#slide-16", "components": [ { "bbox": { "h": 0.22, "w": 0.29, "x": 0.354, "y": 0.63 }, "kind": "chart", "text": "Before 4.1, After 3.4, -16%", "attrs": {}, "subkind": "bar-vertical", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "5472f5c9-b96e-45c1-a28e-af1a4eaf398a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.22, "w": 0.29, "x": 0.661, "y": 0.63 }, "kind": "chart", "text": "Before 26.1 TL, After (without seasonality adjustment) 27.9 TL, After (with seasonality adjustment) 32.3 TL, +24%", "attrs": {}, "subkind": "bar-vertical", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "837e6b7a-eb15-4287-bc74-93e2a013b8b5", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.22, "w": 0.276, "x": 0.047, "y": 0.63 }, "kind": "chart", "text": "Average old price per ride (10 min ride) 8.9 TL, Average new price per ride (10 min ride) 11.0 TL, +25%", "attrs": {}, "subkind": "bar-vertical", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "e52ee72e-01a8-4947-87e3-10029c010327", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.29, "x": 0.354, "y": 0.246 }, "kind": "list", "text": "Ride per vehicle per day in control group declined by 16%, highlighting adverse seasonality impact on demand", "attrs": {}, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2d701c8b-10a0-4a29-becf-a9f748de5fed", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.29, "x": 0.661, "y": 0.246 }, "kind": "list", "text": "Factoring out the negative impact of seasonality in control group, revenue per vehicle increased by 24%", "attrs": {}, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c35c799c-e53b-48a8-bf59-ef8f60b6c8e7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.06, "w": 0.276, "x": 0.047, "y": 0.246 }, "kind": "list", "text": "~25% price increase in 15 zones compared with control group of 2 zones without change", "attrs": {}, "subkind": "bullet", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "d6c380df-391d-4030-9368-0c44a2af7a6f", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.908, "x": 0.047, "y": 0.92 }, "kind": "source-note", "text": "Source: Company information. 1. Weighted average of price change is based on number of vehicles. Individual price change by zone varies between 10% and 51%. 2. 2 zones in Istanbul (Asia and Europe-2) are used as control groups since prices did not change during analysis period. 3. Istanbul Europe 1 zone analysis period is used for control group to factor out seasonality. 4. Performance analysis is based on 10 days prior to price change vs. 10 days after price change. 15 zones that have 10 days of post increase data are included in analysis group. 5. Performance without adjusting for seasonality. 6. Performance after adjusting for seasonality based on control group", "attrs": {}, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8584fb7e-2891-451a-a2fa-0dee083e6594", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.29, "x": 0.354, "y": 0.41 }, "kind": "table", "text": "Performance of control group\nPre-increase3: 4.1\nPost-increase3: 3.4\n% diff.: (16%)", "attrs": {}, "subkind": "data", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "378158ae-a45f-4829-b85b-ae40da2f1506", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.14, "w": 0.29, "x": 0.661, "y": 0.41 }, "kind": "table", "text": "Price impact - on zones with price increase4\nRide per vehicle per day: Pre-increase4 3.3, Post-increase4,5 2.8, Post-increase (adjusted for seasonality)4,6 3.2, % diff. (3%)\nNet revenue per vehicle per day (TL): Pre-increase4 26.1, Post-increase4,5 27.9, Post-increase (adjusted for seasonality)4,6 32.3, % diff. 24%", "attrs": {}, "subkind": "data", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "8ef16fa0-79be-434f-9bf0-4693b73cc200", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.11, "w": 0.276, "x": 0.047, "y": 0.38 }, "kind": "table", "text": "Zones without price change (control group)2: 2, 0%\nZones with price increase: 15, 25%1", "attrs": {}, "subkind": "data", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c04fc29b-c6bf-47e1-b605-cf75e541e0f3", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.93, "x": 0.035, "y": 0.09 }, "kind": "title", "text": "Marti's service exhibits low price elasticity of demand, as evidenced by the results of its recent price increase", "attrs": {}, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "c5c5f385-311d-4892-a741-cbbd0a3d2e7e", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [], "frameworks": [], "arcBeats": [], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }