{
  "docId": "019de514-c007-72fa-88dd-e4701522d71d",
  "docSlug": "b7fa7ca12def29901ceeba851ab7c5be",
  "documentTitle": "MoneyLion | Investor Day Presentation Deck | 148 slides",
  "authorId": "moneylion",
  "authorName": "MoneyLion",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-12-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 44,
  "pageCount": 120,
  "prevPage": 43,
  "nextPage": 45,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de514-c007-72fa-88dd-e4701522d71d/44",
  "deckHref": "/decks/019de514-c007-72fa-88dd-e4701522d71d",
  "deckJsonHref": "/decks/019de514-c007-72fa-88dd-e4701522d71d.json",
  "deckAnchorHref": "/decks/019de514-c007-72fa-88dd-e4701522d71d#slide-44",
  "components": [
    {
      "bbox": {
        "h": 0.025,
        "w": 0.119,
        "x": 0.05,
        "y": 0.915
      },
      "kind": "image",
      "text": "MoneyLion logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "696a75a7-9e46-4162-8457-4207592b5d45",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.089,
        "w": 0.349,
        "x": 0.15,
        "y": 0.62
      },
      "kind": "image",
      "text": "Google logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ecbc4598-1739-4bb9-8de1-e25ca9879b00",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.089,
        "w": 0.349,
        "x": 0.15,
        "y": 0.45
      },
      "kind": "image",
      "text": "Facebook, Instagram, TikTok logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5069d60d-eb14-4737-ad3e-756adc086511",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.089,
        "w": 0.349,
        "x": 0.15,
        "y": 0.28
      },
      "kind": "image",
      "text": "CNN, MSNBC, Fox News Channel logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab1deb42-4a42-4c41-aa88-57ccbab20399",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.089,
        "w": 0.349,
        "x": 0.534,
        "y": 0.28
      },
      "kind": "list",
      "text": "EVEN By MoneyLion MARKETPLACE, MALKA MEDIA",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "671cd5b2-5654-45db-8345-f793b348e31e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.089,
        "w": 0.349,
        "x": 0.534,
        "y": 0.45
      },
      "kind": "list",
      "text": "Proprietary Discovery Feed",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6a324273-913e-44bc-90f7-c810a604589b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.089,
        "w": 0.349,
        "x": 0.534,
        "y": 0.62
      },
      "kind": "list",
      "text": "Shortest Distance to Action",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9de691a-462e-48e0-a237-dbffa69be419",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.023,
        "x": 0.913,
        "y": 0.915
      },
      "kind": "source-note",
      "text": "44",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e71b2a7d-e3fd-4a09-aeb8-516b4dca0a07",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.339,
        "x": 0.539,
        "y": 0.202
      },
      "kind": "title",
      "text": "MoneyLion Marketing Funnel",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1ee77c42-a2cc-4071-a471-b8cf3b96e87a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.025,
        "w": 0.339,
        "x": 0.155,
        "y": 0.202
      },
      "kind": "title",
      "text": "Traditional Marketing Funnel",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e54bfbf8-9892-4a50-bb40-53ee00c3c264",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "dc887e81-a59f-4a9c-8969-3a4174b0f344",
      "evidence": "Traditional Marketing Funnel vs. MoneyLion Marketing Funnel",
      "confidence": 0.5
    },
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "ad380365-4aee-44df-8c3a-b2a5724cc987",
      "evidence": "Traditional Marketing Funnel vs. MoneyLion Marketing Funnel",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 45,
      "from": 36,
      "beatId": "2d485529-0e61-4bc5-8299-c39ba972ff6e",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "The presentation deck presents MoneyLion's solution, including its content strategy, marketplace, and products.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 45,
      "from": 36,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "3c6fcc92-be18-4c36-bb55-4732c3bb14ec",
      "evidence": "The presentation deck presents MoneyLion's solution, including its content strategy, marketplace, and products.",
      "position": 1,
      "objective": "Why is MoneyLion's solution important?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}