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      "text": "US Embedded Finance Market (2)\nUS Non-Financial Services Digital Ad Spend (1)\nUS Financial Services Digital Ad Spend (1)",
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      "text": "Spend (3)\nSave (4)\nInvest (5)(6)",
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      "text": "Enterprise $185B",
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      "text": "Sources\nEnterprise TAM sources: (1) U.S. Digital Ad Spend for Financial Services of $24B and total U.S. Digital Ad Spend of $164B; source: eMarketer. (2) Embedded Finance Brief (2022), Bain.\nConsumer TAM represents fee pools for consumer finance solutions; sources: (3) Nilson, Federal Reserve, U.S. Census Bureau, ValuePenguin; estimated 2019 debit and credit card interchange fees plus estimated revenue opportunity for point-of-sale\nfinancing using Q3 2020 LTM e-commerce sales; (4) SNL; Q3 2020 LTM service charges on deposit accounts for U.S. regulated depositories and credit unions; excludes depositories with assets under $1B; (5) Statista; assumes 25bps fee on ~$3T of\nforecasted digital asset manager AUM; (6) PMA, Statista; assumes financial services account for ~35% of $8.2B of affiliate derived revenue.",
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