{
  "docId": "019de514-b397-73cf-beb6-e9383d16d699",
  "docSlug": "a2bdaf0c152f948c3e7966156a0ceb06",
  "documentTitle": "Warby Parker | Results Presentation Deck | 28 slides",
  "authorId": "warby-parker",
  "authorName": "Warby Parker",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7794254,
  "pageNumber": 20,
  "pageCount": 28,
  "prevPage": 19,
  "nextPage": 21,
  "slideType": "kpi_overview",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 25,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de514-b397-73cf-beb6-e9383d16d699/20",
  "deckHref": "/decks/019de514-b397-73cf-beb6-e9383d16d699",
  "deckJsonHref": "/decks/019de514-b397-73cf-beb6-e9383d16d699.json",
  "deckAnchorHref": "/decks/019de514-b397-73cf-beb6-e9383d16d699#slide-20",
  "components": [
    {
      "bbox": {
        "h": 0.54,
        "w": 0.84,
        "x": 0.08,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Sales retention rate by customer cohort (based on customer cohort sales order value and months since initial purchase)",
      "attrs": {
        "chart_type": "bar",
        "data_points": [
          {
            "x": "12 months",
            "y": 0.24,
            "series": "2015"
          },
          {
            "x": "12 months",
            "y": 0.25,
            "series": "2016"
          },
          {
            "x": "12 months",
            "y": 0.25,
            "series": "2017"
          },
          {
            "x": "12 months",
            "y": 0.25,
            "series": "2018"
          },
          {
            "x": "12 months",
            "y": 0.22,
            "series": "2019"
          },
          {
            "x": "12 months",
            "y": 0.25,
            "series": "2020"
          },
          {
            "x": "12 months",
            "y": 0.26,
            "series": "2021"
          },
          {
            "x": "24 months",
            "y": 0.48,
            "series": "2015"
          },
          {
            "x": "24 months",
            "y": 0.49,
            "series": "2016"
          },
          {
            "x": "24 months",
            "y": 0.5,
            "series": "2017"
          },
          {
            "x": "24 months",
            "y": 0.5,
            "series": "2018"
          },
          {
            "x": "24 months",
            "y": 0.47,
            "series": "2019"
          },
          {
            "x": "24 months",
            "y": 0.48,
            "series": "2020"
          },
          {
            "x": "36 months",
            "y": 0.73,
            "series": "2015"
          },
          {
            "x": "36 months",
            "y": 0.75,
            "series": "2016"
          },
          {
            "x": "36 months",
            "y": 0.75,
            "series": "2017"
          },
          {
            "x": "36 months",
            "y": 0.77,
            "series": "2018"
          },
          {
            "x": "48 months",
            "y": 0.97,
            "series": "2015"
          },
          {
            "x": "48 months",
            "y": 0.98,
            "series": "2016"
          },
          {
            "x": "48 months",
            "y": 1,
            "series": "2017"
          }
        ],
        "series_names": [
          "2015",
          "2016",
          "2017",
          "2018",
          "2019",
          "2020",
          "2021"
        ],
        "x_axis_label": "Months since initial purchase",
        "y_axis_label": "Sales retention rate"
      },
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7bc6b473-b3f9-4b25-bdfb-3bf4e35b8755",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.96,
        "x": 0.02,
        "y": 0.918
      },
      "kind": "source-note",
      "text": "Note: Sales retention based on customer cohort sales order value and months since initial purchase.\n(1) 2019 cohort was impacted by onset and continuation of COVID pandemic in 2020 and 2021, which is reflected in that cohort's retention rate after 12 and 24 months.\n(2) 24 month retention rate for the 2020 cohort reflects the Q1 2020, Q2 2020, and Q3 2020 new customer cohorts only, as these cohorts were the only cohorts from 2020 with a full 24 months of retention data available as of 9/30/2022.\n(3) 2021 cohort reflects the Q1 2021, Q2 2021, and Q3 2021 new customer cohorts only, as these cohorts were the only cohorts from 2021 with a full 12 months of retention data available as of 9/30/2022.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "83b1a150-0d98-4289-95a9-b4b1985fb116",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.01,
        "w": 0.102,
        "x": 0.02,
        "y": 0.898
      },
      "kind": "source-note",
      "text": "Source: Company data",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d487b692-2886-42f8-a227-d2188abfdb75",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.616,
        "x": 0.26,
        "y": 0.106
      },
      "kind": "title",
      "text": "COMPELLING AND CONSISTENT SALES RETENTION RATES",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af7526dd-a0b2-4e4d-8bfb-4f17d5dbf235",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 19,
      "beatId": "13685466-aa0f-41ea-b43b-b7f3f1e79960",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck provides information on Warby Parker's revenue buildup and sales retention rates",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}