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  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 47 slides",
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      "text": "Extend the access spectrum: Building on the success we've seen with our telehealth model, we will launch offerings that appeal to even more people, including orthodontia's traditional customers. This includes a higher-end, hybrid (in-person and virtual) service model for teens and high-income households delivered via a large and comprehensive network of dental offices.",
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      "text": "Evolve the brand into an everyday oral care staple: Through transformative innovation, we will democratize access to quality daily routine oral care products with superior performance. SmileDirectClub should own the oral care half of the bathroom vanity countertop. This grows our brand presence and connection points by offering oral care products in retail, and online, and through subscription models, keeping us physically present to be top of mind.",
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      "text": "Establish SDC as the largest referrer of dental care: Strengthen our Partner Network by introducing partner practices to new patients as the first step in their teeth straightening journey and through Al-driven diagnosis via connected devices.",
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      "text": "We started by disrupting the 120+ year old orthodontic industry. We created the first telehealth platform for orthodontia that connects doctors with their patients, removing significant barriers to open teeth straightening to entirely new populations where it was historically out of reach. Now, with a winning team and best-in-class partnerships, we're making it increasingly convenient, more affordable, and more comfortable by utilizing the transformative innovations in digital scanning, materials science, and taking a \"big data\" approach to treatment planning and in-treatment monitoring to improve outcomes.",
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