{
  "docId": "019de514-ae32-758d-86cf-4390991f67f8",
  "docSlug": "dc0e47a6d269c047d8e9a7983ce0ea1b",
  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 47 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 36,
  "pageCount": 47,
  "prevPage": 35,
  "nextPage": 37,
  "slideType": "go_to_market",
  "function": "plan_implementation",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de514-ae32-758d-86cf-4390991f67f8/36",
  "deckHref": "/decks/019de514-ae32-758d-86cf-4390991f67f8",
  "deckJsonHref": "/decks/019de514-ae32-758d-86cf-4390991f67f8.json",
  "deckAnchorHref": "/decks/019de514-ae32-758d-86cf-4390991f67f8#slide-36",
  "components": [
    {
      "bbox": {
        "h": 0.04,
        "w": 0.05,
        "x": 0.04,
        "y": 0.92
      },
      "kind": "image",
      "text": "smile DIRECT CLUB",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8720d94f-b1e3-4b53-a575-c240d622ad6b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.16,
        "x": 0.56,
        "y": 0.48
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "513182dd-c2e6-4f44-9a59-dd19d8baba16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.16,
        "x": 0.78,
        "y": 0.48
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "65d9e9b7-6013-4f59-88e3-0a4cc34db9a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.16,
        "x": 0.34,
        "y": 0.48
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3a7246b-f1ed-40e6-9be7-bb41cc3c3517",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.16,
        "x": 0.126,
        "y": 0.48
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd0039c8-224b-4ab9-8b51-dc92e35092b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.21,
        "w": 0.02,
        "x": 0.056,
        "y": 0.22
      },
      "kind": "list",
      "text": "Growth Platforms",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a093132-6c9b-4026-a7c6-e51cd5e9dea7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.57,
        "y": 0.62
      },
      "kind": "list",
      "text": "Leverage our growing innovation portfolio to launch new products, features and services\nIncrease sales conversion and customer access to drive revenue growth",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1e3b2b54-c8c0-439b-a271-ac23a8580b12",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.02,
        "x": 0.056,
        "y": 0.49
      },
      "kind": "list",
      "text": "Channel / Product",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "28631ff0-4a3c-435e-8357-0005eebc1185",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.26,
        "w": 0.15,
        "x": 0.136,
        "y": 0.62
      },
      "kind": "list",
      "text": "Grow through organic customer penetration with normalizing economic backdrop\nContinue to focus marketing efforts to enhance brand awareness and adoption\nStrategic and disciplined SmileShop expansion in targeted markets and within dental offices",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "31f5b63e-3773-452b-b9f5-c98f4d0a0afa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.14,
        "x": 0.57,
        "y": 0.2
      },
      "kind": "list",
      "text": "SmileMaker make it easier to get started",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b94e972-afc7-48fa-8000-4163c2c2c190",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.14,
        "x": 0.79,
        "y": 0.15
      },
      "kind": "list",
      "text": "Successfully Target Higher Income Consumers",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6161bfb4-0a77-4a6e-84d0-c7da661dc4d5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.26,
        "w": 0.15,
        "x": 0.35,
        "y": 0.62
      },
      "kind": "list",
      "text": "Expand LTV through additional oral care and ancillary products\nRetainers\nWhitening treatments\nOral care products\nExpand key retail partnership with Walmart and others, that serves as potential on-ramps to expand brand awareness",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b2055f9-6b15-4f43-a56c-e960976c99ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.14,
        "x": 0.35,
        "y": 0.29
      },
      "kind": "list",
      "text": "Retail Partnerships and Adjacent Product Expansion",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87305f5d-32e1-4fbd-86c7-7fb2e17db64f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.14,
        "x": 0.136,
        "y": 0.301
      },
      "kind": "list",
      "text": "Organic Volume Growth and Footprint Expansion",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a3a1e4c-3922-4ffb-a3b1-d55029f31f7c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.14,
        "w": 0.02,
        "x": 0.056,
        "y": 0.68
      },
      "kind": "list",
      "text": "Growth Drivers",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c85f8b1b-d9fd-42c4-af1c-1902b2f13a62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.26,
        "w": 0.15,
        "x": 0.79,
        "y": 0.62
      },
      "kind": "list",
      "text": "Sell to higher income customer and teen segments\nGrow our professional channel the Partner Network using Care+\nContinuing to move upstream by adding premium features, services, and experience through Care+",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da51c551-0a6b-4939-a7a2-8273184c12ca",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.01,
        "w": 0.02,
        "x": 0.93,
        "y": 0.95
      },
      "kind": "other",
      "text": "36",
      "attrs": {},
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1965f8a0-822f-4f2c-81fc-5de447396674",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.035,
        "w": 0.67,
        "x": 0.039,
        "y": 0.055
      },
      "kind": "title",
      "text": "Multiple avenues to achieve outsized growth.",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "526459ba-5047-4196-8236-4a40acd521ad",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "ded55264-b796-4c55-b65b-f1c1ee9b689c",
      "evidence": "Targeting higher income customer and teen segments",
      "confidence": 0.5
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "dae0d466-2634-4e8d-a29d-9b834a7ee660",
      "evidence": "Multiple bullet points listing growth strategies",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}