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  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 47 slides",
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      "text": "smile DIRECT CLUB",
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      "text": "Current Partners\nInterest in Care+ is strong with existing Partner Network partners to expand their offering with Care+.2",
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      "text": "HHI Consumers\nCare+ is a compelling proposition for HHI consumers. 73% of higher household income customers surveyed indicated a likelihood to purchase.1",
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      "text": "Because SmileDirectClub Care+...\nIs a great clinical fit\nEnhances compliance\nWill help retain & refer patients\nProvides economic benefit",
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      "text": "Interest in Care+ concept by income bracket",
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      "kind": "paragraph",
      "text": "of current partners would like to have both traditional SmileDirectClub & SmileDirectClub Care+ options",
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      "text": "1) Source: Care+ Quant Research, April 2022, n = 2,126 (US HHI $125K+). Research with US gen pop, 18-65 years old, who are interested in straightening their teeth, or their teen's, in next 3 years, or have straightened their teeth or their teen's in the past 3 years, or are currently in treatment for themselves or their teen's.\n2) Source: Qualitative Research conducted by a third-party, Actionable research, May-June 2022, n = 12. Research with Partner Network dentists with practices that serve mostly higher income households ($125K+).",
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      "text": "Care+ $3900\nOverall (incomes $25K and up) 70%\nUnder $125K (net) 68%\n$25,000 to $49,999 61%\n$50,000 - $74,999 66%\n$75,000 - $124,999 75%\n$125K+ (net) 73%\n$150,000 to $199,999 72%\n$200,000 to $299,999 71%\n$300,000 or more 73%\n83%",
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      "kind": "title",
      "text": "Care+ research confirms strength of offering",
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