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  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 47 slides",
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      "text": "CURRENT STATE website daily visitors 200K Smile Assessment Kits & Scans 1-3 Weeks 0.50% Buy Aligners 1K SmileMaker website daily visitors 200K Download Scan / Draft Treatment Plan 1-3 Minutes Buy Aligners 0.75% Buy Aligners 1.5K Reduces time from scan to order from weeks to minutes Buy moves up-funnel",
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      "text": "smile DIRECT CLUB",
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      "text": "Current Funnel Drop Offs\nShow rate\nCancel rate\nReschedule rate\nKit return\nImpression acceptance rate\nRetake kit\nPhoto upload\nPhoto acceptance",
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      "text": "SmileMaker Model Summary\nCurrent web site conversion rate per visitor is ~0.5%\nLarge opportunity to increase web site conversion rate by leveraging proprietary AI technologies to shorten treatment plan presentation to customer and the ability to buy now\nA 25bps of improvement would be worth ~$200 million in annual incremental aligner revenue and up to $160MM EBITDA",
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