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      "text": "Driving further value creation to 2025\nGrow organically at a high single-digit rate\nStrong category momentum and share gains\nInternational expansion\nScience and innovation\nReach underlying TOP margin of > 18%\nSynergy delivery\nLeverage from strong organic growth\nEfficient use of resources",
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      "text": "3 strategic imperatives\nBoosting growth in the core\nExpanding geographically, enhancing category leadership and building customer partnerships\nDifferentiating through insights\nUnderstanding consumer/patient needs, leveraging R&D capabilities and innovation ecosystem\nUnlocking growth via portfolio management\nStrengthening leadership through M&A and delivering on acquisition and synergy plans",
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