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  "documentTitle": "MoneyLion | Results Presentation Deck | 29 slides",
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  "authorName": "MoneyLion",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-11-01 00:00:00",
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  "pageNumber": 16,
  "pageCount": 29,
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  "slideType": "kpi_overview",
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      "kind": "chart",
      "text": "ARPU $72 $74 $79 $68 Q4 2021 Q1 2022 Q2 2022 Q3 2022",
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      "text": "CAC $25 $17 $11 $8 Q4 2021 Q1 2022 Q2 2022 Q3 2022",
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      "kind": "list",
      "text": "Total Customers (1) Added 600K 600K 750K 780K Q4 2021 Q1 2022 Q2 2022 Q3 2022",
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      "text": "Note: ARPU is calculated by dividing annualized Adjusted Revenue for the period by average Total Customers for the period. CAC reflects fully loaded acquisition spend per customer added, which is inclusive of performance marketing, brand marketing and on-boarding data costs. We changed the definition of Total Customers in the third quarter of 2022 in order to more accurately reflect management's view of our customers. See \"Footnotes\" section for additional information. CAC and ARPU for prior periods have been recast to reflect the updated definition of Total Customers. Note: See \"Footnotes\" section for detailed footnotes and definitions.",
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      "kind": "subtitle",
      "text": "Driven by our Consumer and Enterprise Synergies",
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      "text": "Business Equation is Showing Resiliency",
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      "name": "Cost Of Inaction",
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