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  "documentTitle": "monday.com | Investor Presentation Deck | 36 slides",
  "authorId": "monday-com",
  "authorName": "monday.com",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-11-01 00:00:00",
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  "pageNumber": 9,
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  "slideType": "market_sizing",
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      "kind": "chart",
      "text": "Total Addressable Market $56B $22B Collaborative applications $5B Software development $4B Project management $14B Marketing campaign management $11B CRM",
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      "text": "$56B",
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      "kind": "paragraph",
      "text": "Market trends:\nOrganizations continue to digitize all aspects of work, across all industries\nWork is becoming much more distributed, cross-functional and reliant on software",
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      "kind": "source-note",
      "text": "Note: Based on IDC data for 2020, representing the relevant segments of the entire market",
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      "kind": "title",
      "text": "Large and growing market opportunity",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The monday.com Work OS solution is detailed",
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "51a09992-30e3-4cd7-b305-bc311e5ea768",
      "evidence": "The solution and its benefits are detailed using the golden circle framework",
      "position": 1,
      "objective": "Why monday.com Work OS?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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