{
  "docId": "019de514-925b-76aa-a05f-00d670e0cb4f",
  "docSlug": "cc9ba0569f7387b111c04e46c6f0c7f8",
  "documentTitle": "Dropbox | Investor Presentation Deck | 38 slides",
  "authorId": "dropbox",
  "authorName": "Dropbox",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 10,
  "pageCount": 38,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "other",
  "function": "plan_implementation",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de514-925b-76aa-a05f-00d670e0cb4f/10",
  "deckHref": "/decks/019de514-925b-76aa-a05f-00d670e0cb4f",
  "deckJsonHref": "/decks/019de514-925b-76aa-a05f-00d670e0cb4f.json",
  "deckAnchorHref": "/decks/019de514-925b-76aa-a05f-00d670e0cb4f#slide-10",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.389,
        "x": 0.553,
        "y": 0.299
      },
      "kind": "list",
      "text": "Innovate\nNew product experiences\nLeverage scale and user insights to enhance existing products and drive adoption of new ones\nExpand into workflows\nInvest in integrations and native capabilities to enable more workflows beyond FSS",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ba4b7a5a-eba0-4f51-88f6-22d330190172",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.409,
        "x": 0.053,
        "y": 0.299
      },
      "kind": "list",
      "text": "Execute\nConvert and Retain\nDrive registered users to become paying users of Individual and Team plans\nUpsell\nPrompt existing users to upgrade to premium plans or purchase additional licenses and add-ons",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d051f784-8830-435a-b26e-6ab4efa08d5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.017,
        "w": 0.018,
        "x": 0.936,
        "y": 0.913
      },
      "kind": "source-note",
      "text": "10",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d8a469d-85f0-40e5-b635-6e279282e29d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.043,
        "w": 0.326,
        "x": 0.053,
        "y": 0.09
      },
      "kind": "title",
      "text": "Growth Drivers",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d36ad517-3ede-49a4-99f4-5023d8f91c5f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "aa5c7d55-6c45-48bb-bf11-9676e672aa7d",
      "evidence": "list/bullet: Innovate New product experiences Leverage scale and user insights to enhance existing products and drive adoption of new ones",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 6,
      "beatId": "58a87f07-3d4e-4b0d-ab62-7a578c6acad8",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 6-11 present the solution, including the product portfolio and new features.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 11,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "d14c6f3c-eb60-44dc-8f60-770a8b69811d",
      "evidence": "The loop is visible in slides 6-11, which present the solution and its benefits.",
      "position": 0,
      "objective": "Why Dropbox's solution is necessary and effective",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}