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      "text": "1 Tailor made Personalizing Despegar landing page based on customer history; 2 Multichannel Launched Whatsapp as auxiliary sales channel under Best Day brand; 3 Affordable Cheap packages opaquing details (Airline & Hotel name), allowing aggressive sourcing on guaranteed demand; 4 Loyalty Pasaporte Despegar reached 9.3 M members; Today, approximately 5% of transactions include point redemptions",
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