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      "text": "CAC and New Member Acquisition (000s)\nCustomer Acquisition Cost\n82% Year-Over-Year Growth\nNew Member Acquisition (000s)\n$100\n1,200\n$90\n998\n1,000\n$80\n$70\n800\n$60\n$50\n549\n600\n498\n463\n$40\n$30\n$30\n$25\n$26\n$24\n$24\n$20\n200\n$10\n$0\n0\n3Q21\n4Q21\n1Q22\n2Q22\n3Q22\nNew Member Acquisition (000s)\n-CAC",
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      "text": "Product enhancements drove CAC improvements, and focus on channel expansion has provided a more durable and diversified marketing mix.",
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