{
  "docId": "019de514-874b-771f-bd13-824c69031f52",
  "docSlug": "812aeb711d3bb1ebf486fb2ed64e48cc",
  "documentTitle": "Bird | Investor Presentation Deck | 23 slides",
  "authorId": "bird",
  "authorName": "Bird",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 23,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "pain_points",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de514-874b-771f-bd13-824c69031f52/14",
  "deckHref": "/decks/019de514-874b-771f-bd13-824c69031f52",
  "deckJsonHref": "/decks/019de514-874b-771f-bd13-824c69031f52.json",
  "deckAnchorHref": "/decks/019de514-874b-771f-bd13-824c69031f52#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.02,
        "w": 0.07,
        "x": 0.05,
        "y": 0.91
      },
      "kind": "image",
      "text": "BIRD",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6d1a56d-c71a-46d5-998b-4e27374aaf67",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.73,
        "w": 0.19,
        "x": 0.76,
        "y": 0.13
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68e19d02-6912-468c-abdd-90a875b41231",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.41,
        "x": 0.06,
        "y": 0.24
      },
      "kind": "list",
      "text": "TRADITIONAL MOBILITY PAIN POINTS\nLong wait\nLong walk\nCongested commute\nUnpredictable traffic\nSurge pricing\nHeavy emissions",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4d0cec0-2c0b-48f5-bea1-14848cad923e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.2,
        "x": 0.54,
        "y": 0.29
      },
      "kind": "list",
      "text": "The Bird experience\n1. On-demand\n2. Quick and efficient\n3. Socially distanced\n4. Congestion reducing\n5. Affordable\n6. Environmentally friendly",
      "attrs": {},
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70643157-ab51-40c8-ac77-0f07acc1588c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.65,
        "x": 0.05,
        "y": 0.09
      },
      "kind": "title",
      "text": "1. Rider experience that addresses traditional mobility pain points",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "073d2eaf-e9d1-4852-b4fa-9c7329784771",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "ebdcdbd3-c074-41ab-87fa-15c31eebe5c9",
      "evidence": "list/numbered: The Bird experience 1. On-demand 2. Quick and efficient 3. Socially distanced 4. Congestion reducing 5. Affordable 6. Environmentally friendly list/bullet: TRADITIONAL MOBILITY PAIN POINTS Long wait Long walk Congested commute Unpredictable traffic Surge pricing Heavy emissions",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 17,
      "from": 14,
      "beatId": "4fe13d07-c898-45fa-9ecf-43b12fca7c19",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 14-17 outline Bird's solution, including rider experience, operational advantage, category creator, and energy transition.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 14,
      "name": "Analogy",
      "slug": "08-analogy",
      "bestFor": "Complex concepts, new markets, technical explanations for non-experts",
      "matchId": "f29ba99d-ef2b-42e1-8b47-e020377f40bc",
      "evidence": "Slide 14 uses an analogy to highlight rider experience pain points.",
      "position": 0,
      "objective": "What are the traditional mobility pain points?",
      "structure": "The Familiar Domain -> Key Parallel -> Applied to Our Situation -> Insight",
      "confidence": 0.6,
      "description": "Explain the unfamiliar through a well-understood parallel domain"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}