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  "documentTitle": "BigCommerce | Results Presentation Deck | 35 slides",
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  "authorName": "BigCommerce",
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  "presentationDate": "2022-11-01 00:00:00",
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      "kind": "chart",
      "text": "$28BN TAM Gross Margins¹ 95%+ 100% 75% $BN TAM 2021E 2022E 2023E 2024E 2025E Platform Digital marketing / Omni Apps Shipping Payments",
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        "y_axis_label": "$BN TAM",
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          "Platform",
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      "text": "Platform Digital marketing / Omni Apps Shipping Payments",
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      "text": "Note: ¹Gross margins represent BIGC estimates based on net revenue recognition on PSR",
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      "text": "Sources and assumptions: (1) Tech platform spending based on IDC Worldwide Digital Commerce Applications Revenue Snapshot, 2021; (2) Digital marketing / Omnichannel spending based on eMarketer, March 2021, assuming US ecommerce ad spending is approximately 50% of global, with 2% addressable by BIGC through Feedonomics; (3) App TAM assumed to be equal to tech platform spending reflecting potential BIGC 20% revenue share; (4) Shipping and payments spending based on Grand View Research market size studies from May and June 2021; assuming 2% and 10% addressable, respectively.",
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      "text": "Addressable market expanding beyond platform spending",
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