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  "docSlug": "9a3cae55c7903e643584c7fab406b458",
  "documentTitle": "BigCommerce | Results Presentation Deck | 35 slides",
  "authorId": "bigcommerce",
  "authorName": "BigCommerce",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-11-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 7,
  "pageCount": 35,
  "prevPage": 6,
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  "slideType": "propose_solution",
  "function": "propose_solution",
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  "nDataPoints": 16,
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      "kind": "chart",
      "text": "Adoption of ecommerce is accelerating\n2018: $2,796 (12%)\n2019: $3,361 (14%)\n2020: $4,248 (18%)\n2021: $4,938 (19%)\n2022: $5,542 (20%)\n2023: $6,151 (22%)\n2024: $6,767 (23%)\n2025: $7,391 (24%)",
      "attrs": {
        "chart_type": "bar-line",
        "x_axis_label": "Year",
        "y_axis_label": "Retail ecommerce spend ($bil) / Retail ecommerce (% of global retail spend)"
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      "kind": "list",
      "text": "Many enterprises use 'monolithic' legacy ecommerce platforms that need to be replaced for more modern and flexible architecture\nHeadless and composable commerce architecture makes implementing new ecommerce software easier than the old rip-and-replace model",
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      "kind": "source-note",
      "text": "Sources: eMarketer, Jan 2022; Morgan Stanley Research; William Blair Research",
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      "kind": "title",
      "text": "Global ecommerce momentum continues to accelerate despite brick-and-mortar retail reopening",
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      "name": "Logic Chain",
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      "evidence": "The document presents a logical chain of growth metrics and performance indicators",
      "position": 0,
      "objective": "To demonstrate growth potential",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 14,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "7746586e-9474-43b3-a624-833cfe82ba38",
      "evidence": "The document implies the cost of inaction by highlighting growth potential",
      "position": 1,
      "objective": "To highlight the cost of not investing in ecommerce",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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