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  "presentationDate": "2022-11-01 00:00:00",
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      "text": "entered market 2009\nearly success led to larger than average store sizes for new openings\nsales densities declined in the latter years to 2019, not returned to pre-COVID levels\nhigh cost to serve, store profitability at unacceptable levels\nexceptional impairment of £206m in the value of German assets",
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      "text": "continue to see real opportunity for Primark in the German market\nreviewing options to return business in Germany to long-term profitability",
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      "text": "potential to optimise the retail selling space by store\nreviewing the footprint of the overall store portfolio\ninvesting in building awareness and loyalty to the brand",
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