{
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  "docSlug": "4a0e3bdf48693e560bf5d25a6e226751",
  "documentTitle": "Affirm | Results Presentation Deck | 28 slides",
  "authorId": "affirm",
  "authorName": "Affirm",
  "documentKindSlug": "conference-presentation",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-11-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 6,
  "pageCount": 28,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The slide uses a combination of a proportional circle diagram and a dual-axis combo chart (bar + line) to show market penetration.",
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  "slideHref": "/slides/019de514-75da-72a5-94a7-a284d0eb82b0/6",
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      "kind": "chart",
      "text": "North America E-commerce spend growth from 2020A to 2025P",
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      "kind": "chart",
      "text": "BNPL share of North America E-commerce spend",
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      "kind": "disclaimer",
      "text": "1. Gross Merchandise Volume (\"GMV\") defined as the total dollar amount of all transactions on the Affirm platform for the twelve months ending December 31, 2021, net of refunds",
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      "kind": "source-note",
      "text": "Source: emarketer, Statista & Worldpay FIS",
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      "kind": "title",
      "text": "Large and Rapidly Expanding Market Opportunity",
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      "evidence": "Slides 4-28 present Affirm's solution, including its platform, technology, and business model",
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      "evidence": "The deck implies that not using Affirm's products would result in missed opportunities for consumers and merchants",
      "position": 0,
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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