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  "docSlug": "500d232019c8268af9f95427fe0261b4",
  "documentTitle": "Shopify | Results Presentation Deck | 30 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-10-01 00:00:00",
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  "notes": "The slide uses a simple visual equation (Shopify Plus + Brands) to illustrate customer acquisition.",
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      "kind": "image",
      "text": "List of brand logos: Glossier, Cole Haan, Lemme, Panasonic, OAM, Stella & Dot, Greenies, Superga",
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      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
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