{
  "docId": "019de514-544e-7526-8bb9-c165f27d803c",
  "docSlug": "c6ae2db2e3ffea4ee004f03ef767a7af",
  "documentTitle": "Kroger | Mergers and Acquisitions Presentation Deck | 26 slides",
  "authorId": "kroger",
  "authorName": "Kroger",
  "documentKindSlug": "deck",
  "documentKindLabel": "Deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2022-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 9,
  "pageCount": 26,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The central diagram is a 2x2 matrix embedded within a circular graphic, representing integrated strategic pillars.",
  "elementsJson": null,
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019de514-544e-7526-8bb9-c165f27d803c/9",
  "deckHref": "/decks/019de514-544e-7526-8bb9-c165f27d803c",
  "deckJsonHref": "/decks/019de514-544e-7526-8bb9-c165f27d803c.json",
  "deckAnchorHref": "/decks/019de514-544e-7526-8bb9-c165f27d803c#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.52,
        "w": 0.38,
        "x": 0.31,
        "y": 0.295
      },
      "kind": "diagram",
      "text": "Central circular diagram showing Growth Drivers (Fresh, Sustainability, Personalization, Technology, Our Brands, Productivity, Seamless) and core pillars (Customer Obsession, Margin Expansion, Associate Experience, Stores as an Asset, Health and Wellness)",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a601bb28-8f0a-45d1-92da-3085f4f91a3c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.71,
        "y": 0.4
      },
      "kind": "list",
      "text": "Offers unmatched personalized experience, offering more relevant recommendations and promotions to save customers time and money",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "21362365-3b9a-4754-98dd-ad810b5aaac2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.03,
        "y": 0.4
      },
      "kind": "list",
      "text": "Enables Kroger to serve more of America with fresher food, faster",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b10d782-1072-42eb-8d35-ce137b8e9288",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.03,
        "y": 0.62
      },
      "kind": "list",
      "text": "Creates broader selection of Our Brands products to offer customers higher quality and better value",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "783ea9f3-1e0e-4e0f-b3db-f7c03e503cf6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.71,
        "y": 0.63
      },
      "kind": "list",
      "text": "Delivers an enhanced seamless customer experience requiring zero compromise",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a3f40b3-6b87-4e41-bd13-875c1e7d0f4a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.94,
        "x": 0.03,
        "y": 0.18
      },
      "kind": "title",
      "text": "Accelerates Go-to-Market Strategy Through Complementary Priorities, Assets, and Expertise",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8defc039-0dd9-4af7-bd10-caa8835d8fd3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "cf394f17-4148-4b6d-8337-dd7a8faa1011",
      "evidence": "Central circular diagram with radiating strategic pillars",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 4,
      "beatId": "92417f35-76e7-4fb5-9c5f-c9b199a8c46a",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Key Messages",
      "beatSlug": null,
      "evidence": "The deck presents key messages highlighting the benefits of the merger, including a compelling combination for all stakeholders, accelerated go-to-market strategy, and unmatched personalized experience.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "c040ae88-8564-4631-8347-64c1f2fcfbeb",
      "evidence": "The deck presents a clear and compelling story of growth and value creation, using the golden circle framework.",
      "position": 0,
      "objective": "Why this merger is a compelling combination for all stakeholders",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}