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  "docSlug": "73f1b3cd25f598ee4d2573e1a9d394c6",
  "documentTitle": "Braze | Investor Day Presentation Deck | 47 slides",
  "authorId": "braze",
  "authorName": "Braze",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-10-01 00:00:00",
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  "pageNumber": 24,
  "pageCount": 47,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "customer_journey",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses screenshots of a messaging app (likely WhatsApp) to illustrate different customer engagement strategies.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de514-3833-77ca-ba53-bf8ea997a3ef/24",
  "deckHref": "/decks/019de514-3833-77ca-ba53-bf8ea997a3ef",
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      "kind": "image",
      "text": "Upsell Recommendations interface",
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      "text": "Ongoing Engagement interface",
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      "text": "Repeat Purchase interface",
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  "arcBeats": [],
  "loops": [
    {
      "to": 25,
      "from": 22,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "769e936e-0c2b-4999-946c-e0346c76330d",
      "evidence": "The presentation implies that not using Braze's solutions will result in missed opportunities",
      "position": 1,
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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