{
  "docId": "019de514-2fad-754a-98b9-eba515843c86",
  "docSlug": "f5ab2961e6b2de4df90f0a23265f6650",
  "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides",
  "authorId": "appfolio",
  "authorName": "AppFolio",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 27,
  "pageCount": 85,
  "prevPage": 26,
  "nextPage": 28,
  "slideType": "key_messages",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a simple grid layout to present strategic pillars.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/27",
  "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86",
  "deckJsonHref": "/decks/019de514-2fad-754a-98b9-eba515843c86.json",
  "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-27",
  "components": [
    {
      "bbox": {
        "h": 0.472,
        "w": 0.208,
        "x": 0.464,
        "y": 0.498
      },
      "kind": "callout",
      "text": "Continue SMB Leadership",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "446d5a43-d9d5-4a51-b821-71093532b718",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.472,
        "w": 0.208,
        "x": 0.693,
        "y": 0.498
      },
      "kind": "callout",
      "text": "Grow Value Added Services",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "46c0edee-c98d-40ef-b51d-8ba9c7631eb8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.472,
        "w": 0.208,
        "x": 0.464,
        "y": 0.09
      },
      "kind": "callout",
      "text": "Win Upmarket",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4efdf81e-2b89-4adf-b478-4b012e597b41",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.472,
        "w": 0.208,
        "x": 0.693,
        "y": 0.09
      },
      "kind": "image",
      "text": "Apartment building",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ee4a8d30-f8e7-49d0-9316-cf299b9339eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.06,
        "y": 0.225
      },
      "kind": "title",
      "text": "Our Strategy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "00be6e42-fd13-48d7-8e89-5a3e781c07b0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}