{
  "docId": "019de514-2fad-754a-98b9-eba515843c86",
  "docSlug": "f5ab2961e6b2de4df90f0a23265f6650",
  "documentTitle": "AppFolio | Investor Day Presentation Deck | 85 slides",
  "authorId": "appfolio",
  "authorName": "AppFolio",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 23,
  "pageCount": 85,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "key_messages",
  "function": "present_framework",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de514-2fad-754a-98b9-eba515843c86/23",
  "deckHref": "/decks/019de514-2fad-754a-98b9-eba515843c86",
  "deckJsonHref": "/decks/019de514-2fad-754a-98b9-eba515843c86.json",
  "deckAnchorHref": "/decks/019de514-2fad-754a-98b9-eba515843c86#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.25,
        "w": 0.18,
        "x": 0.23,
        "y": 0.15
      },
      "kind": "callout",
      "text": "Customer Experience",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ad31153-8f71-44c1-972c-a1a026503bb4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.28,
        "w": 0.16,
        "x": 0.08,
        "y": 0.26
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0237ed49-db19-4dfc-b885-5d383c8cd01b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.21,
        "w": 0.12,
        "x": 0.82,
        "y": 0.1
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3409c6b1-333e-44de-83dc-b795f0886e52",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.21,
        "w": 0.11,
        "x": 0.32,
        "y": 0.57
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ea78a283-89e5-42ad-9a7b-9d963fc2bbe0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.25,
        "x": 0.54,
        "y": 0.28
      },
      "kind": "list",
      "text": "Creating a product-driven, effortless service experience\nEnabling our customers to gain value fast, adopt more of our workflows and achieve their business goals",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6495e562-c9e3-4ad6-8be2-b3532d357375",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.19,
        "x": 0.04,
        "y": 0.07
      },
      "kind": "title",
      "text": "Focus Areas",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4dd52276-dde1-40e0-aa38-93adae846428",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 20,
      "beatId": "0671ea32-7023-47ba-9284-75ac032f85c8",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Problem",
      "beatSlug": "problem-agitate-solution-problem-identify-pain",
      "evidence": "The deck highlights the challenges AppFolio customers face",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 20,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "9b5b4c8b-eada-46ad-8283-cbd1980ee751",
      "evidence": "The deck highlights the challenges AppFolio customers face",
      "position": 1,
      "objective": "Highlight the challenges of not addressing customers' pain points",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}