{
  "docId": "019de514-2aa9-70eb-813a-35719f09585d",
  "docSlug": "4775c91ffa95a3f23cc3161bca97f9cd",
  "documentTitle": "Adobe | Investor Day Presentation Deck | 140 slides",
  "authorId": "adobe",
  "authorName": "Adobe",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 120,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "cover",
  "function": "front_matter",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de514-2aa9-70eb-813a-35719f09585d/6",
  "deckHref": "/decks/019de514-2aa9-70eb-813a-35719f09585d",
  "deckJsonHref": "/decks/019de514-2aa9-70eb-813a-35719f09585d.json",
  "deckAnchorHref": "/decks/019de514-2aa9-70eb-813a-35719f09585d#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.08,
        "w": 0.08,
        "x": 0.05,
        "y": 0.85
      },
      "kind": "image",
      "text": "Adobe",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e708abc-b4ac-4487-96b5-2b120cd55172",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.3,
        "x": 0.05,
        "y": 0.32
      },
      "kind": "paragraph",
      "text": "Shantanu Narayen | Chairman and CEO",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f3647b80-877d-43ca-bdea-3332e0bc3cdc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "title",
      "text": "Vision and Strategy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90baf134-83e3-4931-8782-1708609ee8bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.43,
        "y": 0.85
      },
      "kind": "title",
      "text": "2022 Adobe Financial Analyst Meeting",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dcb9bfff-174e-48f5-96ca-387af76c579a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "d69c6e75-f1ef-4167-9fdd-399bdfb65ea8",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The presentation highlights Adobe's vision and strategy",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "462336d9-6ffb-4964-88e2-3005f0e89978",
      "evidence": "The presentation uses the Golden Circle framework to explain Adobe's approach",
      "position": 0,
      "objective": "Why Adobe's vision and strategy matter",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}