{
  "docId": "019de514-2aa9-70eb-813a-35719f09585d",
  "docSlug": "4775c91ffa95a3f23cc3161bca97f9cd",
  "documentTitle": "Adobe | Investor Day Presentation Deck | 140 slides",
  "authorId": "adobe",
  "authorName": "Adobe",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 51,
  "pageCount": 120,
  "prevPage": 50,
  "nextPage": 52,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 9,
  "notes": "The slide uses a central equation-like structure to segment the addressable market into Creative Pros, Communicators, and Consumers.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de514-2aa9-70eb-813a-35719f09585d/51",
  "deckHref": "/decks/019de514-2aa9-70eb-813a-35719f09585d",
  "deckJsonHref": "/decks/019de514-2aa9-70eb-813a-35719f09585d.json",
  "deckAnchorHref": "/decks/019de514-2aa9-70eb-813a-35719f09585d#slide-51",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.03,
        "y": 0.58
      },
      "kind": "metric",
      "text": "72% Want AI features that save them time",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "22d76bfe-f174-4954-925f-95e0d7be48ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.54,
        "y": 0.63
      },
      "kind": "metric",
      "text": "79% Find it challenging to meet demands of content creation",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2af12b05-aee5-4c73-8334-eb66a2a9926b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.12,
        "y": 0.23
      },
      "kind": "metric",
      "text": "165M Creators joined the Creator Economy since 2020",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4117e814-040c-4887-87d8-a7d24beea942",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.4,
        "y": 0.2
      },
      "kind": "metric",
      "text": "~1.5B Social media accounts actively posting content and building audience",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6ddd189b-1ae4-446d-8f6c-b20a09937464",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.8,
        "y": 0.58
      },
      "kind": "metric",
      "text": "66% Communicators need a light tool to create content",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "829f5cc7-efd7-445d-9966-5abe5fc27bc9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.75,
        "y": 0.2
      },
      "kind": "metric",
      "text": "51% Businesses said \"consistently producing creative social content\" is top challenge",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8d0b1ae-ad7c-4228-8e9a-71e6f486007e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.29,
        "y": 0.63
      },
      "kind": "metric",
      "text": "114M Creators spend >5 hours per week creating content",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ede02648-6114-4efd-b97d-641e615a484a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.34,
        "y": 0.43
      },
      "kind": "paragraph",
      "text": "~68M Creative Pros + ~900M Communicators + ~4B Consumers",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "962bef83-24e8-4bac-af5b-65c6375b7483",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.5,
        "x": 0.03,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "1 Adobe, August 2022... 7 Adobe, January 2022",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "726782d3-34f5-41ad-9e1c-cc7fcf2fc6c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.55,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Empowering everyone to create content today",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d5d6077d-efe6-4ea7-807f-60833713940d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 74,
      "from": 16,
      "beatId": "be5a4b62-867a-4337-b415-30b07dda2664",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Satisfaction",
      "beatSlug": "monroes-sequence-satisfaction",
      "evidence": "The presentation provides an overview of Adobe's business momentum and growth drivers",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}