{
  "docId": "019de514-2aa9-70eb-813a-35719f09585d",
  "docSlug": "4775c91ffa95a3f23cc3161bca97f9cd",
  "documentTitle": "Adobe | Investor Day Presentation Deck | 140 slides",
  "authorId": "adobe",
  "authorName": "Adobe",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 120,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "key_messages",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses visual metaphors (icons and UI screenshots) to represent each strategic pillar.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de514-2aa9-70eb-813a-35719f09585d/12",
  "deckHref": "/decks/019de514-2aa9-70eb-813a-35719f09585d",
  "deckJsonHref": "/decks/019de514-2aa9-70eb-813a-35719f09585d.json",
  "deckAnchorHref": "/decks/019de514-2aa9-70eb-813a-35719f09585d#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.48,
        "w": 0.32,
        "x": 0.035,
        "y": 0.425
      },
      "kind": "image",
      "text": "Visual representation of creative tools",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b948ed4-0faa-47a5-84f0-6c3026793534",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.32,
        "x": 0.33,
        "y": 0.515
      },
      "kind": "image",
      "text": "Adobe Acrobat interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b59b7a8-157a-407d-98f7-d362a43e43d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.67,
        "y": 0.515
      },
      "kind": "image",
      "text": "Adobe Experience Manager interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a41019a3-8414-4f19-a327-bc4f0022a95c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.92,
        "x": 0.038,
        "y": 0.27
      },
      "kind": "list",
      "text": "Unleashing creativity; Accelerating document productivity; Powering digital businesses",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2432c57e-02e9-4597-aff3-44872e13f3f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.055,
        "w": 0.236,
        "x": 0.028,
        "y": 0.065
      },
      "kind": "title",
      "text": "Adobe's strategy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82774f59-4cc9-4a89-baad-fa781b6c0a3e",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "d69c6e75-f1ef-4167-9fdd-399bdfb65ea8",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Need",
      "beatSlug": "monroes-sequence-need",
      "evidence": "The presentation highlights Adobe's vision and strategy",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "462336d9-6ffb-4964-88e2-3005f0e89978",
      "evidence": "The presentation uses the Golden Circle framework to explain Adobe's approach",
      "position": 0,
      "objective": "Why Adobe's vision and strategy matter",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}