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      "text": "Strategic Pillars: Drive value from our broader market portfolio, Build a targeted NGP business, Focus on priority combustible markets. Critical Enablers: Simplified and efficient operations, Performance-based culture and capabilities, Consumer at the centre of the business. Transforming Imperial Brands.",
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      "text": "OUR BEHAVIOURS\nStart with the Consumer\nCollaborate with Purpose\nTake Accountability with Confidence\nBe Authentic, Inclusive to all\nBuild our Future",
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      "text": "36 | ESG Webinar | 27 September 2022",
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