{
  "docId": "019de514-140a-773f-86fe-ed55ebaf896c",
  "docSlug": "ecc812963cb5a4caea088c75a9fd48dd",
  "documentTitle": "Harley Davidson | Investor Presentation Deck | 17 slides",
  "authorId": "harley-davidson",
  "authorName": "LiveWire",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 12,
  "pageCount": 17,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de514-140a-773f-86fe-ed55ebaf896c/12",
  "deckHref": "/decks/019de514-140a-773f-86fe-ed55ebaf896c",
  "deckJsonHref": "/decks/019de514-140a-773f-86fe-ed55ebaf896c.json",
  "deckAnchorHref": "/decks/019de514-140a-773f-86fe-ed55ebaf896c#slide-12",
  "components": [
    {
      "bbox": {
        "h": 0.182,
        "w": 0.182,
        "x": 0.409,
        "y": 0.409
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "194f9186-06ef-4ff7-b13d-af9d3ccef14f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.07,
        "x": 0.35,
        "y": 0.73
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c23aa2d-3b3c-42bb-ac50-b2c7fcda2313",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.07,
        "x": 0.35,
        "y": 0.25
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e69df2f9-2b89-4353-9c15-99a79d672219",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.07,
        "x": 0.58,
        "y": 0.25
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "53513ce0-4cd8-44d7-a939-8e2222ffd765",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.07,
        "x": 0.58,
        "y": 0.73
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55c78655-ce7e-44c4-9b70-76bf44f7d3fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.07,
        "x": 0.66,
        "y": 0.49
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80490458-a1ae-4253-a794-a51e6ebe6a02",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.07,
        "x": 0.26,
        "y": 0.49
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b3935723-ca6a-4939-b15c-8b44ec175f22",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.179,
        "y": 0.75
      },
      "kind": "list",
      "text": "Financial Services: Integrated access to a full suite of custom financing and insurance products during purchase",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "349b273c-1545-4ec8-b5d9-d37ec956090a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.25,
        "x": 0.679,
        "y": 0.75
      },
      "kind": "list",
      "text": "Supply Chain: Harley-Davidson and KYMCO's supply chains generate economies of scale, purchasing efficiencies in priority markets",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42767b9b-8a21-484e-ad88-5820be01bb9c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.188,
        "y": 0.27
      },
      "kind": "list",
      "text": "Brand Association: Strategically linking to the Harley-Davidson brand",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73ee1853-ffbb-4784-858f-1efeb393070f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.25,
        "x": 0.059,
        "y": 0.51
      },
      "kind": "list",
      "text": "Distribution & Retail: Local presence for test rides, sales, delivery and service, leveraging Harley-Davidson's ~1,400 global dealers",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b553a39-8c64-4a4f-9d29-2ea6f457d6f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.679,
        "y": 0.27
      },
      "kind": "list",
      "text": "Technical Services: Leverage Harley-Davidson's technical expertise and KYMCO's digital / IoT capabilities",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90d7a61f-7e5c-4ba0-8954-a6a72ef45478",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.19,
        "x": 0.759,
        "y": 0.51
      },
      "kind": "list",
      "text": "Manufacturing: Harley-Davidson and KYMCO support global at-scale manufacturing while minimizing investment",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4e42a81-a0fb-4c5c-970a-9da724bb9ead",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.015,
        "x": 0.026,
        "y": 0.935
      },
      "kind": "other",
      "text": "12",
      "attrs": {},
      "subkind": "unclassified",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "da0b1da3-475b-47a4-90b6-cde73056abb1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.23,
        "x": 0.026,
        "y": 0.05
      },
      "kind": "paragraph",
      "text": "BACKED BY WORLD-CLASS PARTNERS",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dfaa0336-e79b-4ea6-8299-20f860125cb6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.73,
        "x": 0.026,
        "y": 0.09
      },
      "kind": "title",
      "text": "Harley-Davidson and KYMCO Strategic Support Creates Rapid Scale for LiveWire Without Asset-Intense Investments",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e22db025-2ca1-47c0-8673-448c27681999",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "724e415c-2b82-48ec-a6f6-d7bbe9f40c34",
      "evidence": "The slide mentions 'Distribution & Retail', 'Supply Chain', and 'Financial Services', indicating a focus on specific business areas.",
      "confidence": 0.7
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "d31928ff-9302-44a8-a4f1-b64bc86aad5e",
      "evidence": "The slide contains a list of bullet points describing the strategic support for LiveWire.",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 12,
      "beatId": "2e1bf104-8247-4a40-add7-9d70c17162d2",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Team",
      "beatSlug": "sequoia-pitch-team",
      "evidence": "The deck highlights Harley-Davidson and KYMCO's strategic support.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 12,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "a8e9a21c-11de-4103-b06d-b37c5b652c28",
      "evidence": "The deck highlights the benefits of Harley-Davidson and KYMCO's strategic support.",
      "position": 3,
      "objective": "Highlight the cost of inaction for investors",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}