{
  "docId": "019de514-0f5d-74b9-bad3-daeb7d0ebc38",
  "docSlug": "c0899b7ddf205353d997d1f40fc3a6b8",
  "documentTitle": "DTE Electric | Investor Presentation Deck | 36 slides",
  "authorId": "dte-electric",
  "authorName": "DTE Energy",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2022-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 11,
  "pageCount": 36,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "kpi_overview",
  "function": "quantify_opportunity",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de514-0f5d-74b9-bad3-daeb7d0ebc38/11",
  "deckHref": "/decks/019de514-0f5d-74b9-bad3-daeb7d0ebc38",
  "deckJsonHref": "/decks/019de514-0f5d-74b9-bad3-daeb7d0ebc38.json",
  "deckAnchorHref": "/decks/019de514-0f5d-74b9-bad3-daeb7d0ebc38#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.26,
        "w": 0.456,
        "x": 0.12,
        "y": 0.646
      },
      "kind": "image",
      "text": "Ford, GM, Bedrock, University of Michigan, Detroit Diesel",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0c808cde-3ab0-41d6-abee-f1f0a38c9dcc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.998,
        "w": 0.314,
        "x": 0.686,
        "y": 0.002
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "14e52b9b-2182-467d-b72f-8ec0018922ce",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.103,
        "w": 0.48,
        "x": 0.043,
        "y": 0.377
      },
      "kind": "list",
      "text": "Major contract announced with Ford Motor Company\n650 MW project to be completed in 2025\nLargest renewable energy purchase from a utility in U.S. history",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a53d6ebe-2b08-4507-810f-37f48fd1085e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.179,
        "w": 0.529,
        "x": 0.043,
        "y": 0.199
      },
      "kind": "list",
      "text": "One of the largest voluntary renewable programs in the nation\n60 large business customers; over 65,000 residential customers\n1,700 MW subscribed\n1,300 MW approved",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8e8f4ae-3e40-42b4-a3c4-e486cc9d12e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.239,
        "x": 0.235,
        "y": 0.599
      },
      "kind": "paragraph",
      "text": "Voluntary renewable customers",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d39f5c3a-eca1-4c4a-95ec-23f4abeaa1be",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.018,
        "x": 0.958,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "11",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02641bce-455e-4cd3-9dda-574e1d94c601",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.046,
        "x": 0.02,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "DTE",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b77e00d2-a48c-4324-a53c-812e1bf59755",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.036,
        "w": 0.659,
        "x": 0.026,
        "y": 0.06
      },
      "kind": "title",
      "text": "MIGreenPower program continues significant growth",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "037f9a35-0180-42fb-9dbd-42d9bd8d16c1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Emotional Appeal",
      "slug": "emotional-appeal",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "6f4d9b9e-b597-4d12-b1c2-1a8d44470943",
      "evidence": "Voluntary renewable customers",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 9,
      "beatId": "01d83e59-7f1d-48c9-841c-18f629540239",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solution Proposal",
      "beatSlug": null,
      "evidence": "The document proposes solutions for DTE Electric, DTE Gas, and DTE Vantage, highlighting transformational investments and strategic opportunities.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 9,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "3acc694a-bdd4-46c7-8bb9-5cb64f101771",
      "evidence": "The document proposes solutions for DTE Electric, DTE Gas, and DTE Vantage, highlighting the benefits of these initiatives.",
      "position": 1,
      "objective": "Why is DTE Energy investing in transformational initiatives?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}