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      "text": "Delivering robust financial results\n• Revenue growth of 2-4%**\n• Mid-Single figure EPS growth***\n• Continued strong cash generation",
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      "text": "Successfully navigating the macro environment\n• Leveraging our organisational agility\n• Quantum savings in excess of £1.5bn\n• Continued pricing power^",
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      "text": "* Reduction at category contribution level: Profit from the sales of brands after deduction of directly attributable costs (including R&D, marketing) and before allocation of overheads. ** On a constant rate basis. See Appendix A2. *** On an adjusted, constant rate basis. See Appendix A1 & A2. ^ References to pricing power reflect our balanced portfolio across price tiers and low global elasticities for our combustible products. The terms are not intended to reflect any of the Group's future pricing intentions.",
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